Hyatt Gold Passport Teams Up With Comedy Central To Celebrate Funny “Not At Home” Moments In Hyatt Regency Campaign

CHICAGO -- Hyatt Gold Passport, home of the Hyatt Regency brand, and Comedy Central have created a new custom content series featuring comedian Iliza Shlesinger that demonstrates the humor in the many ways travelers make the most of being away from home. The collaboration is part of the largest-ever integrated global marketing campaign for the Hyatt Regency brand, "It's Good Not to Be Home," which launched last month and celebrates the simple human truths about traveling.

The three-episode series captures Shlesinger's travels ahead of the New York Comedy Festival (November 10 – 15), where Shlesinger will perform this Friday. As a comedian who is always on the road, Shlesinger brought her own experiences to the series, from the luxury of room service in bed to the delight of taking home toiletries. The first episode premieres today on Comedy Central, and additional digital shorts also will run across Hyatt Regency, Comedy Central and Viacom digital and social platforms. Snapchat users will find funny custom ads in Comedy Central's Snapchat Discover channel.

The video series featuring Iliza Shlesinger can be found at cc.com/passporttocomedy.
"At Hyatt, we are in the business of caring for people so they can be their best. Sometimes, that can be as simple as making them laugh. For Hyatt Regency hotels, tapping into the universal power of humor shows care for our guests in way that fits with our brand," said Sandra Cordova Micek, senior vice president of global brands, Hyatt. "We heard from guests that they enjoy the freedom to break from routine when they travel. We believe people will be able to see elements of their travel experiences in these episodes and are thrilled Comedy Central is helping us share the funny ways so many of us make it good not to be home."

As part of the Hyatt Gold Passport sponsorship of the New York Comedy Festival, travelers and Hyatt Gold Passport members can enter the Passport to Comedy Sweepstakes through December 31 for the chance to win a VIP Daily Show experience, a trip to the New York Comedy Festival and more. Visit cc.com/passporttocomedy to enter and for the official rules.

"Comedians are road warriors so teaming up with Hyatt Regency on the 'Good Not to Be Home' campaign was a natural fit," said Chris Ficarra, senior vice president of integrated marketing, Comedy Central. "Working with Iliza and her cute dog Blanche, we developed custom shareable funny content to engage fans on cc.com, on air and across Comedy Central's social-media platforms."

#PassportToComedy Surprise Hotel Comedy

In addition, the Hyatt Regency brand will bring more laughs to guests' travels in a fun-filled "Passport to Comedy" program, held November 10 at participating Hyatt Regency hotels across the country. A cast of comedians – hilariously funnyMegan Gailey, stand-up funnyman Andrew Kennedy, and actress and filmmaker Negin Farsad. – will interact with guests to create funny "not at home" moments, from "man on the street"-style interviews to testing new stand up material in hotel elevators. The best "Passport to Comedy" moments, bloopers and jokes will be captured and shared on the Hyatt Regency brand's social channels, and travelers are encouraged to join in by sharing their own funny "not at home" moments with the hashtags #PassportToComedy and #AtHyattRegency.

About Comedy Central Available on-air, online and on-the-go via the Comedy Central App, Comedy Central (www.cc.com) is the #1 brand in comedy and is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned unit of Viacom Inc. (NASDAQ: VIA and VIAB). For up-to-the-minute and archival press information and photographs visit Comedy Central's press Web site at press.cc.com and follow us on Twitter @ComedyCentralPR for the latest in breaking news updates, behind-the-scenes information and photos.

About Hyatt Hotels Corporation

Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of June 30, 2024, the Company's portfolio included more than 1,350 hotels and all-inclusive properties in 78 countries across six continents. The Company's offering includes brands in the Timeless Collection, including Park Hyatt®, Grand Hyatt®, Hyatt Regency®, Hyatt®, Hyatt Vacation Club®, Hyatt Place®, Hyatt House®, Hyatt Studios, and UrCove; the Boundless Collection, including Miraval®, Alila®, Andaz®, Thompson Hotels®, Dream® Hotels, Hyatt Centric®, and Caption by Hyatt®; the Independent Collection, including The Unbound Collection by Hyatt®, Destination by Hyatt®, and JdV by Hyatt®; and the Inclusive Collection, including Impression by Secrets, Hyatt Ziva®, Hyatt Zilara®, Zoëtry® Wellness & Spa Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts®, and Sunscape® Resorts & Spas. Subsidiaries of the Company operate the World of Hyatt® loyalty program, ALG Vacations®, Mr & Mrs Smith™, Unlimited Vacation Club®, Amstar DMC destination management services, and Trisept Solutions® technology services. For more information, please visit www.hyatt.com.

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Stephanie Sheppard
Hyatt
+1 312.780.5399
Hyatt