Great National Hotels have partnered with Forth Communication Limited to offer Forth's state of the art For-Sight Guest CRM as part of their portfolio.

Great National is the UK and Ireland's largest independent hotel management and marketing services provider. They offer a full portfolio from end-to-end Property Management Solutions to a proven range of Marketing Services for independent hotels throughout the UK and Ireland including Channel Distribution, Brand Affiliation, Digital Marketing, Reservations outsourcing and Revenue Optimisation.

Shona Cleary, Head of Digital & Data at Great National Hotels said "By partnering with For-Sight Guest CRM we are able to offer our hotels the ability to take their guest communications to the next level by leveraging the power of their data. For-Sight will allow our hotels to drive direct relationships with their guests, through tailored, personalised content and automation, while maintaining the highest standards in data security and compliance."

Developed by ISO 27001 accredited Forth Communication Ltd, For-Sight Guest CRM delivers a data management solution specifically geared to the hotel sector, to leverage guest data providing personalised one to one communications. With rule based automation and dynamic personalisation to drive direct bookings and maximise upsell opportunities, For-Sight will allow the Great National Hotel group to build upon guest loyalty and increase revenue return.

"We're delighted to be partnering with Great National Hotels to offer For-Sight to their hotels. It is a privilege to work with such a forward thinking and innovative group with a great reputation for delivering results throughout the UK and Ireland," said Allan Nelson, Director of For-Sight. "Great National Hotels desire to embrace and push forward with new technologies demonstrates their commitment to the growth of their hotels and desire to stay ahead of the curve."

About For-Sight

For-Sight helps hospitality professionals to unlock the guest journey, through data management, operational insights and tools to provide a personalised experience for every guest at every touchpoint.

For-Sight unites Hotel technology systems to turn siloed guest data from your Property Management System (PMS) and other transactional systems into a central source of truth for each guest and their journey with your brand.

For-Sight's CRM functionality and powerful multi-channel tools allow opportunities to be identified and personalised communication and marketing campaigns to be delivered, at scale, to increase direct revenue, loyalty and engagement.

For-Sight is headquartered in Edinburgh, UK.

Follow For-Sight on LinkedIn and Twitter.

Allan Nelson
CEO & Co-founder, For-Sight
+44 (0)131 467 4467

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