New Revinate Analysis Shows 48% of Room Bookings ’Last Minute’
Revinate, the software as a service (SaaS) company that helps hotels transform guest data into revenue, today announced the findings of its global study on hotel booking lead times for 2017 and 2018. According to the analysis, which is based on 12 million reservations from 600 hotels, 48% of reservations made in 2018 were 'last minute', or booked within a week of check-in. Last minute bookings decreased by 6.25% when compared to 2017.
In Europe and the United States and Canada, hotels see fewer same week bookings than the global average, 37% and 40% respectively. The Middle East sees more last-minute bookings than the global average, at 70%. Other countries that see the majority of bookings in a short window include Latin America at 60%, and Asia Pacific, at 56%.
Globally, in 2018 only 13% of reservations were booked more than 60 days in advance. In 2018, European hotels saw the highest percentage of long lead booking windows, at 16%, which remains unchanged from 2017. The US and Canada only saw 15% of reservations made 60+ days in advance, down 6.67% from 2017. Only 6% of 2018 bookings in Middle East and Africa were made 60+ days in advance.
"Hoteliers that are interested in understanding their own booking windows, at both the property and group level, can use Revinate Database Insights," Kelly Robb, Revinate's VP of Marketing and Growth says, "Hotels are sitting on a treasure trove of data from their many technology systems but too often it's hard to access the data without an analyst's help. Revinate Database Insights makes it easy by visualizing reservation data from the PMS, including nights, stays, length, and lead time, allowing hoteliers to understand trends, use data to target the right offer to the right customer, and drive revenue."
To learn more and see the complete regional data on booking windows, visit the Revinate blog.
About Revinate
Revinate is a direct booking platform that leads the hospitality industry in driving direct revenue and increased profitability.
Our products and our people combine to give hoteliers the superpowers they need to crush their goals. With Revinate, hoteliers shift share away from OTAs and drive tangible results across an individual property or a portfolio. Our industry-leading, AI-powered, customer data platform collects, unifies and, synthesizes data giving hoteliers a foundational advantage.
Hoteliers gain critical intelligence – guest lifetime spend, stay preferences, ancillary revenue, and more. With our Rich Guest Profiles database, hoteliers don't need to guess who their most profitable guests are, or how to drive conversions across email, voice, messaging, and digital channels.
Revinate's direct booking platform and omnichannel communication technology powers 900+ million Rich Guest Profiles across 12,500+ hotels to drive over $17 billion in direct revenue.
Zach Demby
Content Marketing Manager
