Opinion

What’s driving (and derailing) success in travel marketing?

Travel sells itself, right? Wrong. The travel and hospitality industry faces unique challenges when it comes to landing page optimization. Unbounce’s 2024 Conversion Benchmark Report analyzed over 57 million landing page conversions across nine indu...

Danielle Torrie
Danielle Torrie
Senior Manager of Content Marketing at Unbounce
Unbounce
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Danielle Torrie
by Danielle Torrie
27 November 2024UnbounceEmail marketing
Unbounce
How Classik Hotel Collection built a brand-new direct booking strategy
Case Study

How Classik Hotel Collection built a brand-new direct booking strategy

The Classik Hotel Collection is a premier owner-managed hotel group with five characterful hotels in top German destinations. With a focus on providing a warm welcome and a memorable stay, they deliver an exceptional guest experience from check-in t...

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How Classik Hotel Collection built a brand-new direct booking strategy20 November 2024TripteaseEmail marketing
How Classik Hotel Collection built a brand-new direct booking strategy
10 excellent Black Friday campaign examples for hotels
Opinion

10 excellent Black Friday campaign examples for hotels

They’re coming! The best 2024 Black Friday offers and discounts are landing in your email inbox soon. Chances are you will find one or more offers that will draw your attention and encourage you to make a purchase.

Karen Stephens
Karen Stephens
Chief Marketing Officer, Revinate
Revinate, Inc.
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Revenue Management
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Karen Stephens
by Karen Stephens
25 October 2024Revinate, Inc.Email marketing
10 excellent Black Friday campaign examples for hotels
Opinion

How to use email to sleigh hotel sales this holiday season

Thanksgiving, Christmas and New Year provide huge opportunities to connect with your database, guests and followers. For hoteliers seeking to tap into the seasonal spirit of family getaways and gifts, email deliverability should be at the heart of t...

Haydee Fernandez
Haydee Fernandez
Associate Director, Customer Benchmarking & Recommendations at Cendyn
Cendyn™
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Haydee Fernandez
by Haydee Fernandez
22 October 2024Cendyn™Email marketing
Cendyn™
Why No Hospitality Marketing Agency Offers a Guaranteed ROI—Except One
Opinion

Why No Hospitality Marketing Agency Offers a Guaranteed ROI—Except One

In the crowded world of hospitality marketing, it’s rare to find an agency willing to back up their services with a promise of results. In fact, when it comes to guaranteeing a return on investment (ROI), most marketing agencies shy away, relying on...

Andrew Paul
Andrew Paul
Managing Director, Americas Great Resorts
Americas Great Resorts
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Andrew Paul
by Andrew Paul
1 October 2024Americas Great ResortsEmail marketing
Why No Hospitality Marketing Agency Offers a Guaranteed ROI—Except One
Top EMEA hotel email campaigns of 2024 (so far)
Opinion

Top EMEA hotel email campaigns of 2024 (so far)

In 2024, the EMEA hotel market is embracing email as more than just a promotional tool—it’s become a platform for storytelling. Instead of simply offering discounts, top campaigns are sharing unique narratives, such as behind-the-scenes insights or ...

Karen Stephens
Karen Stephens
Chief Marketing Officer, Revinate
Revinate, Inc.
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Karen Stephens
by Karen Stephens
23 September 2024Revinate, Inc.Email marketing
Top EMEA hotel email campaigns of 2024 (so far)
Game Theory in Luxury Hospitality Marketing: The Strategic Edge
Opinion

Game Theory in Luxury Hospitality Marketing: The Strategic Edge

In the competitive world of luxury hospitality, standing out isn’t just about offering opulence—it’s about strategy. Enter game theory, a branch of mathematics that studies strategic interactions where the outcome for each participant depends on the...

Andrew Paul
Andrew Paul
Managing Director
Americas Great Resorts
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Andrew Paul
by Andrew Paul
19 September 2024Americas Great ResortsEmail marketing
Game Theory in Luxury Hospitality Marketing: The Strategic Edge
Supplier News

Lindsey Sagnella Appointed Vice President, Content at three&six.

Digital marketing agency three&six is excited to announce the appointment of Lindsey Sagnella as Vice President, Content. With over a decade of experience driving successful social media strategies for luxury and hospitality brands, Lindsey joins th...

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Lindsey Sagnella Appointed Vice President, Content at three&six.13 September 2024three&sixEmail marketing
Lindsey Sagnella Appointed Vice President, Content at three&six.
3 tips from hospitality experts for making your email channel a revenue powerhouse
Opinion

3 tips from hospitality experts for making your email channel a revenue powerhouse

Here’s a situation that happens more than you think. Your guest opens their email inbox to your latest campaign only to say, "Another one? And why would I even want this?"

Karen Stephens
Karen Stephens
Chief Marketing Officer, Revinate
Revinate, Inc.
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Karen Stephens
by Karen Stephens
26 August 2024Revinate, Inc.Email marketing
3 tips from hospitality experts for making your email channel a revenue powerhouse