The “Paypal Mafia” of Hotel Marketing
Opinion

The “Paypal Mafia” of Hotel Marketing

Among friends, we joke that WIHP (now part of Cendyn) was the PayPal Mafia of hotel marketing. It sparked more entrepreneurs than any other hotel tech startup I know of (Design Hotels did quite good too). It wasn’t planned that way, of course. But f...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Martin Soler
by Martin Soler
23 October 2025Soler & AssociatesEmail marketing
The “Paypal Mafia” of Hotel Marketing
Supplier News

Bookboost and HotelTechReport Launch the 2026 Hotel CRM & Email Marketing Buyer’s Guide

Bookboost, the industry-leading hospitality engagement platform, and HotelTechReport, the world’s foremost research and online community for hotel professionals, have teamed up to launch the Ultimate Buyer’s Guide to Hotel CRM & Email Marketing Soft...

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Bookboost and HotelTechReport Launch the 2026 Hotel CRM & Email Marketing Buyer’s Guide14 October 2025BookboostEmail marketing
Bookboost and HotelTechReport Launch the 2026 Hotel CRM & Email Marketing Buyer’s Guide
Email Is About to Become Your Most Important Customer Interface
Opinion

Email Is About to Become Your Most Important Customer Interface

The hospitality industry has overlooked email and the inbox for too long. While hotels invest resources in websites and social media, email remains one of the most valuable yet underinvested in customer touchpoints. Not only the hotel’s own email ma...

Nick Slavin
Nick Slavin
CEO and Co-Founder at Curacity
Curacity
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Lodging Industry
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Chatbots, Robotics & AI
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Nick Slavin
by Nick Slavin
2 October 2025CuracityEmail marketing
Email Is About to Become Your Most Important Customer Interface
Optimizing your hotel database: Quantity vs quality
Opinion

Optimizing your hotel database: Quantity vs quality

Tempted by big audiences and the lure of impressive returns, hotels often want to keep the number of email addresses in their databases high. But this is actually the downfall of many email marketing strategies.

Haydee Fernandez
Haydee Fernandez
Associate Director, Customer Benchmarking & Recommendations at Cendyn
Cendyn™
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Haydee Fernandez
by Haydee Fernandez
26 September 2025Cendyn™Email marketing
Optimizing your hotel database: Quantity vs quality
Opinion

How hoteliers can create connections that drive revenue in an AI-driven world

Thanks to GenAI tools such as ChatGPT and Gemini, building a travel itinerary is easier than ever. Rather than spending hours on research, a potential traveler can type in a few prompts, say, planning an Italian vacation focused on the best restaura...

Noreen Henry
Noreen Henry
Chief Revenue Officer, Sojern, HSMAI Foundation Board Member
Sojern
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Noreen Henry
by Noreen Henry
2 September 2025SojernEmail marketing
Sojern
How three of Mangia’s properties drove €1.7 million in direct revenue in year one using Revinate
Case Study

How three of Mangia’s properties drove €1.7 million in direct revenue in year one using Revinate

Mangia’s is a distinguished Italian hospitality brand welcoming both Italian and international guests. With 16 properties across Sicily and Sardinia, the brand offers an authentic ’Made in Italy’ experience that combines biophilic design, Mediterran...

Revinate, Inc.
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How three of Mangia’s properties drove €1.7 million in direct revenue in year one using Revinate27 August 2025Revinate, Inc.Email marketing
How three of Mangia’s properties drove €1.7 million in direct revenue in year one using Revinate
Is your hotel’s marketing keeping up with 2025 guest expectations?
Report

Is your hotel’s marketing keeping up with 2025 guest expectations?

Guest behaviours are changing fast, and marketing strategies need to keep pace. At Bookboost, we wanted to see how hotels are really using their data, running campaigns, and connecting with guests today.

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Is your hotel’s marketing keeping up with 2025 guest expectations?
by Johanna Bernuy
14 August 2025BookboostEmail marketing
Is your hotel’s marketing keeping up with 2025 guest expectations?
How Storey Hospitality recovered $213K+ in direct revenue in 6 months with Revinate and Safara
Case Study

How Storey Hospitality recovered $213K+ in direct revenue in 6 months with Revinate and Safara

Based in Northern California, Storey Hospitality operates a curated portfolio of independent luxury hotels, resorts, villas, and furnished apartments around the world—from Fiji to Anguilla. Storey Hospitality takes a highly customized approach to ma...

Revinate, Inc.
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How Storey Hospitality recovered $213K+ in direct revenue in 6 months with Revinate and Safara13 August 2025Revinate, Inc.Email marketing
How Storey Hospitality recovered $213K+ in direct revenue in 6 months with Revinate and Safara
Still Pitch Slapping? Let’s Fix Your Hotel Tech Sales in 2025
Opinion

Still Pitch Slapping? Let’s Fix Your Hotel Tech Sales in 2025

Look, I love this industry. I’ve spent decades helping hotel tech companies break through the noise. But there’s one thing we have to talk about: the pitch slap epidemic.

Cory Falter
Cory Falter
Partner at Lure Agency | President HSMAI San Diego | Host of the InnSync Show
Lure Agency
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Cory Falter
by Cory Falter
6 August 2025Lure AgencyEmail marketing
Still Pitch Slapping? Let’s Fix Your Hotel Tech Sales in 2025