Source: Revinate, Inc.

SAN FRANCISCO August 06, 2019 - Revinate, the software as a service (SaaS) company that helps hoteliers make the most of every guest, today announced that it sponsored a study by hotel distribution and content marketing specialist h2c. The study aims to uncover how hotels are using CRM and guest data management today. 85 unique hotel chains across the world participated in the first-of-its-kind study conducted by h2c to understand how hotels plan to offer personalized experiences for guests in the future and their challenges around the enabling technologies.

CRM will be the largest segment of IT investment for many companies by 2022, when global CRM software spend will reach USD 35 billion, but some big challenges remain for hoteliers around data cleanliness, staff training and software utilization. For example, 84% of CRM solutions in use today support personalized communications and messaging, but most of communications (81%) remain targeted while only 19% are personalized. This gap highlights the disconnect between what is possible and what is happening in the industry today.

"The result of h2c's research into the hospitality industry shines a spotlight on the opportunity around CRM technology," says Dan Hang, President and COO of Revinate. "Hotels today using CRM technology are experiencing incredible ROI. It's common for customers using Revinate Marketing, for example, to see at least 10X ROI, and that only grows as they get more comfortable with personalization."

To learn more about the challenges that hoteliers face as they implement CRM and Guest Data Management, go to the report landing page today.

About Revinate

Revinate is a direct booking platform that leads the hospitality industry in driving direct revenue and increased profitability.

Our products and our people combine to give hoteliers the superpowers they need to crush their goals. With Revinate, hoteliers shift share away from OTAs and drive tangible results across an individual property or a portfolio. Our industry-leading, AI-powered, customer data platform collects, unifies and, synthesizes data giving hoteliers a foundational advantage.

Hoteliers gain critical intelligence – guest lifetime spend, stay preferences, ancillary revenue, and more. With our Rich Guest Profiles database, hoteliers don't need to guess who their most profitable guests are, or how to drive conversions across email, voice, messaging, and digital channels.

Revinate's direct booking platform and omnichannel communication technology powers 900+ million Rich Guest Profiles across 12,500+ hotels to drive over $17 billion in direct revenue.

Zach Demby
Content Marketing Manager