It’s that time again when we all collectively look at the digital trends and opportunities for the new year. Naturally, Google leaders from across Europe, the Middle East, and Africa (EMEA) are looking ahead too. And they have some predictions for top marketing trends that will shape 2022. Be ready for shifts in the way the industry approaches inclusive marketing campaigns, shoppable content, and more. Here’s what we’re expecting next year:

  • Identity is intersectional
  • Getting privacy right matters today — and tomorrow
  • Measurement: Mind the gap(s)
  • Relevance is as important as reach
  • “Shoppable” content
  • Effortless eco-friendliness

Read the full article at thinkwithgoogle.com