Source: Lodging Interactive

Lodging Interactive, award-winning digital marketing, reputation management, and social media marketing agency exclusively serving the hospitality industry since 2001, announced the launch of its Google Business Profile content marketing and optimization services for the hospitality industry. With this new service, hotels can maximize their Google organic SEO reach and support potential guests in the booking consideration process.

“Google recently opened up the ability for hotels to post updates on their Google Business Profile. This feature had long been available to other business verticals and now presents a huge competitive advantage for properties that know how to maximize this Google feature,” said DJ Vallauri, Lodging Interactive’s Founder and CEO. “Your hotel’s Google Business Profile has become your hotel’s new ‘homepage.’ Customers can view images, read reviews, get your address, see your telephone number, read FAQs and your hotel’s news posts, all without visiting your hotel’s website.”

One of the benefits of an optimized Google Business Profile is that properties can reach their target audiences more efficiently by being where potential guests frequently look. By creating an optimized Google Business Profile, all hoteliers have a chance to compete for top ranking in local searches. Even smaller, family-owned hotels may be visible in search results. A properly optimized Google Business Profile increases a hotel’s online website visibility and directs organic traffic to its site, leading to more revenue opportunities.

Hospitality Google Business Profile Content Marketing, Well Beyond the Obvious.

Beyond ensuring a hotel’s basic information (address, phone number, check-in time, and website link) is accurate, the service includes ongoing content marketing and optimization:

  • Monthly: add property photographs and create descriptive text and add image alt tags
  • Monthly: write property and destination articles (i.e. blog posts) and post them to your Google Business Profile
  • Ongoing: post what’s new, promotions, and newsworthy events about your property
  • Ongoing: create and manage your FAQs section
  • Ongoing: provide Google Business Profile ongoing data analytics.

Lodging Interactive’s Google Business Profile content marketing and optimization services are available for independent and branded properties. For more information, please click here or call us directly at 877-291-4411 ext. 704.

About Lodging Interactive

Since its founding in 2001, Lodging Interactive has provided digital marketing services to hotels worldwide, including select service, full-service, and luxury properties.

The Company's social media marketing and guest reviews response division, CoMMingle:Engage, serves a range of hospitality businesses, including hotels, restaurants, spas, and management companies.

Additionally, the Company provides subscription-based website development and digital marketing services. The subscription-based service is based on a 'pay-as-you-go' model and requires little upfront investment on the part of the hotel.

The Company continues to innovate by introducing supportive services that enhance its primary business lines. Recently, it launched Commingle360 and Social Media Amplified, custom landing page services aimed at driving direct bookings through social media content posts.

Lodging Interactive has received numerous awards, including the HSMAI Adrian Award and accolades from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly's Magellan Awards.

For more information, email [email protected], call 877-291-4411 ext. 704, or visit the company's website.

DJ Vallauri
President & Founder
+1 877 291 4411

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