10 Trends Shaping Corporate Communications in 2025
Opinion

10 Trends Shaping Corporate Communications in 2025

“In a rapidly evolving landscape…” - This Chat-GPT siren seems to be the most frequently used phrase of the past year and immediately makes me question the content that follows. However, we can all reluctantly relate to the statement and the Communi...

Meloney Brazzola
Meloney Brazzola
Chief Corporate Communication Officer at EHL Group
EHL
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Meloney Brazzola
by Meloney Brazzola
22 January 2025EHLContent Marketing
10 Trends Shaping Corporate Communications in 2025
Marketers, stop thinking and start looking
Opinion

Marketers, stop thinking and start looking

Most marketers start by thinking—throwing around ideas, holding brainstorming sessions, and filling up whiteboards. It’s fun, it is what creatives are known for. But truly effective strategies begin with looking: studying analytics, speaking to cust...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Big Data
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Martin Soler
by Martin Soler
16 January 2025Soler & AssociatesContent Marketing
Marketers, stop thinking and start looking
Content Strategy for Hotels in 2025: It’s Time to Embrace AI
Opinion

Content Strategy for Hotels in 2025: It’s Time to Embrace AI

Content marketing has long been the “anti-marketing” tool for astute marketers. In a world where ads are ignored, phone calls go unanswered, and emails go straight to the spam folder, sharing helpful content allows brands to engage target audiences ...

Daniel Craig
Daniel Craig
Founder & Chief Strategist, Reknown
Reknown Marketing
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Daniel Craig
by Daniel Craig
14 January 2025Reknown MarketingContent Marketing
Content Strategy for Hotels in 2025: It’s Time to Embrace AI
Opinion

5 Strategies To Leverage Guest Experience With User-Generated Content

Nowadays, more and more people are likely to rely on online reviews when picking a restaurant, looking for entertainment, or choosing a travel destination. The era of polished looks, perfect smiles, and photoshopped pictures has ended, making room f...

Anna Volchik
Anna Volchik
Content Creator, Travel Blogger, and Influencer
Anna Volchik
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Anna Volchik
by Anna Volchik
10 January 2025Anna VolchikContent Marketing
Supplier News

2025 Trends Webinar – Futureproofing Your Digital Presence with LLMs, Agents, and Zero-Clicks

We are excited to announce our 2025 Digital Marketing Trends Webinar on January 9, 2025, at 10 AM PT / 1 PM ET. Join Milestone Founder and President, Benu Aggarwal; Bill Hunt, President of Back Azimuth Consulting; and Q&A with Barry Schwartz, CEO of...

Milestone Inc.
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2025 Trends Webinar – Futureproofing Your Digital Presence with LLMs, Agents, and Zero-Clicks 2 January 2025Milestone Inc.Content Marketing
2025 Trends Webinar – Futureproofing Your Digital Presence with LLMs, Agents, and Zero-Clicks
6 Game-Changing Sales Strategies for Hotel Pros in 2025
Opinion

6 Game-Changing Sales Strategies for Hotel Pros in 2025

Ditch the cookie-cutter approach. It’s time to stand out, sell smart, and win big in the year ahead. As someone who lives and breathes the hospitality industry, I’ve seen firsthand how rapidly things are changing. From groundbreaking technologies to...

Cory Falter
Cory Falter
Partner at Lure Agency | President HSMAI San Diego | Host of the InnSync Show
Lure Agency
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Cory Falter
by Cory Falter
31 December 2024Lure AgencyContent Marketing
6 Game-Changing Sales Strategies for Hotel Pros in 2025
Social Media Marketing Guide for Hotels
Opinion

Social Media Marketing Guide for Hotels

Ever wondered how some hotels manage to stay fully booked while others struggle to fill rooms? The secret might just lie in their social media game... You should know by know that social media isn’t just a trend—it’s become the heartbeat of modern m...

Patrick Landman
Patrick Landman
CEO and Founder - WIWT
WIWT
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Patrick Landman
by Patrick Landman
11 December 2024WIWTContent Marketing
Social Media Marketing Guide for Hotels
6 Marketing trends for hotel tech in 2025
Opinion

6 Marketing trends for hotel tech in 2025

But, wait a second, before you read the rest of this. Did you know that this is just an excerpt from the complete newsletter that is available here? Sent out once a week, original viewpoints, insights and interesting things to read.

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Martin Soler
by Martin Soler
10 December 2024Soler & AssociatesContent Marketing
6 Marketing trends for hotel tech in 2025
Opinion

What’s driving (and derailing) success in travel marketing?

Travel sells itself, right? Wrong. The travel and hospitality industry faces unique challenges when it comes to landing page optimization. Unbounce’s 2024 Conversion Benchmark Report analyzed over 57 million landing page conversions across nine indu...

Danielle Torrie
Danielle Torrie
Senior Manager of Content Marketing at Unbounce
Unbounce
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Email marketing
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Danielle Torrie
by Danielle Torrie
27 November 2024UnbounceContent Marketing
Unbounce
[Free guide] Is Travel Tuesday the new Black Friday for hoteliers?
White Paper

[Free guide] Is Travel Tuesday the new Black Friday for hoteliers?

When it comes to boosting bookings, hoteliers like you are on the lookout for new opportunities to stand out and capture guest attention. People around the world are familiar with the discounts available on Black Friday, but a newer trend that’s mak...

Triptease
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[Free guide] Is Travel Tuesday the new Black Friday for hoteliers?22 November 2024TripteaseContent Marketing
[Free guide] Is Travel Tuesday the new Black Friday for hoteliers?