Why the CRS should be the source of truth for rate management
The hospitality distribution landscape is in a state of constant flux as technology, guest behavior, and global factors create new trends and challenges on both a micro and macro level. To effectively combat these changes and take control of your distribution strategy, the biggest question every hotelier needs to answer is – which system should own your hotel’s rates?
Booking patterns continue to be unpredictable, even after most of the industry has rebounded from pandemic-related issues surrounding demand and travel regulations. This uncertainly underscores the importance of making thoughtful, data-driven decisions around rate setting, without being at the mercy of OTA sites or channel partners.
About Cendyn
Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions. Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests; drive them to book direct, and grow loyalty and revenue across the spectrum of digital guest interactions. To find out more, visit cendyn.com.
