We are here to talk about effective strategies to attract talent to our hotels and the industry as a whole, and, of course, retaining them. Effective Employer Branding – how we effectively sell our companies, brands, and the industry at large to current and future talent – is absolutely crucial. Our podcasts aim to share knowledge, ideas and best practice to ensure we refine our employer branding strategies, promoting hospitality as an aspirational career option. We’ve already spoken to a wide range of industry professionals in this series, each bringing a new perspective to this topic. We heard from Dimitris Manikis, President, Europe, Middle East and Africa, Wyndham Hotels & Resorts, an advocate for listening to what the next generation has to say, and from Roland Seddon, Managing Director of MRK Associates, a recruitment consultant who gave us some really good employer branding tips. In our last podcast we heard from Josefine Janson, the Director of Human Resources, for Radisson in Norway about the importance of storytelling to attract new talent as part of a successful employer branding strategy.

Today we are lucky to have joining us, Sylwia Masluk, Global Senior Vice President for Talent & Culture for three Accor brands: Sofitel, MGallery, and Emblems. Sylwia took on this role when Accor changed its structure in 2022, with these brands brought into the luxury and lifestyle division, and that has almost created a blank sheet of paper in terms of defining a new culture and employer branding strategy. Listen to today’s episode below.


You can find all the available episodes for this podcast series here.

Stay tuned for more episodes in our series, where we continue to explore challenges and opportunities in talent acquisition and retention within the hospitality industry.

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