Clear M&C Saatchi Releases “Beyond Travel & Hospitality” report, looking at the future through 5 travelers’ eyes
Clear M&C Saatchi, the global growth strategy consultancy, releases their latest thought piece: the "Beyond Travel & Hospitality 2030" report. This publication marks the second installment in Clear's future focused "Beyond" series, following the successful winter launch of "Beyond Retail 2030."
We've seen the Travel & Hospitality industry evolve quite rapidly over the last few years thanks to digital & tech innovation as well as consumer demand for new and differentiated experiences
says Rhonda Hiatt, Clear's Chief Strategy Officer. This report seeks to imagine what the future of travel could really look like - a call to action for T&H brands to focus on CX and Innovation as true levers for growth.
3 forces of change
We can't see the future - but what we can do is read our instruments and the signals ahead to understand the forces likely to shape it. We've identified 3 forces of change for the travel & hospitality categories in the next 5 years, focusing on the ones that brands can feasibly get ahead of from now. These trends have continued to evolve over time, but we're seeing them reach a tipping point as cultural and technological advances fuel momentum.
- Leaps in Luxury: The mass market has come to expect luxury - meanwhile, luxury consumers are increasingly seeking out new and novel experiences. Effectively, resetting the bar on luxury, this will lead to shifts in everything from accessibility to demand.
- Great CXpectations: Consumers have moved well beyond the basics in the T&H sector when it comes to CX. The bar is exceptionally high and the tolerance for poor performance is very low leading to increased pressure on every brand to deliver, every time.
- Craving Connection: It's easier to connect in today's digital world than ever before - and yet we're also lonelier than ever before. As life stages change and solo travel increases, facilitating connections for lonely travelers will become a key differentiator.
Our commitment extends beyond trend identification; we introduce the 5 Travelers of the Future:
- Ultra-Luxe Lover
- Remote Worker
- Planet-Conscious Explorer
- Passion-Driven Pioneer
- Family Voyagers
Stay tuned for our next article, where we delve into each persona, unravelling their motivations and illustrating how your business can benefit from understanding their desires.
A bit about Clear M&C Saatchi
We are a leading global growth strategy consultancy that clients trust to solve their most complex challenges. We believe that growth exists at the intersection of brand, experience, and innovation. We also believe in the power of clarity to unlock advantages for our clients. With a team of strategists and creatives based across three continents, we have generated growth for the world's biggest brands across multiple industries and sectors.
Clear is a division of M&C Saatchi plc (SAA:LSE), the world's leading independent marketing services group.
Yasmin Muman
Marketing Manager
Clear M&C Saatchi
