Clear M&C Saatchi Releases “Beyond Travel & Hospitality” report, looking at the future through 5 travelers’ eyes — Source: Clear M&C Saatchi

With the ever-growing exposure to luxury travel on social media, the Ultra-Luxe Lover seeks the ultimate experience. From the journey to the activities to where they sleep at night, these travelers want to know that this is as good as it gets… and they’re willing to pay for that privilege.

What Matters to Them:

  1. The Journey: Luxury begins at home for the Ultra-Luxe Lover. They want to feel relaxed even before their vacation starts. Brands that can deliver this experience earn repeat business and referrals.
  2. The Expertise: The Ultra-Luxe Lover believes genuine luxury experiences are best achieved through an experienced agent or expert. These services not only enhance the quality of the experience but also substantially streamline the journey from point A to B.
  3. The Experience: With a projected Compound Annual Growth Rate (CAGR) of 7.6% and a market value of $211 billion, the demand for expertise in luxury travel is on the rise.

Proof in Numbers:

  • $1.2 trillion: The global value of the luxury travel market in 2021.
  • 6%: The projected Compound Annual Growth Rate (CAGR) until 2030.
  • $211 billion: The figure that sales in the luxury hospitality industry doubled to, partly driven by strong demand for travel.

Leaps in Luxury:

As luxury becomes more accessible, the landscape is evolving. The shift towards inclusivity brings forth new challenges, especially in the definition of exclusive experiences. Brands are now revisiting the concept of airport lounges, aiming to recreate a sense of luxury and serenity.

Craving Connection:

The Ultra-Luxe Lover seeks experiences that transcend material possessions. Brands can tap into this desire for emotional connections through hyper-personalization, creating memorable moments that resonate.

Forces of Change:

What's next on the horizon? Clear M&C Saatchi predicts five transformative trends:

  1. Predictive Getaways
  2. Robot Attendants
  3. In-Flight Experience Pods
  4. Autonomous Getaway Guide
  5. Regenerative Wellness Retreats

Eager to find out more? Download the Full Report: https://clearstrategy.com/thinking/beyond-travel-hospitality-2030/

A bit about Clear M&C Saatchi

We are a leading global growth strategy consultancy that clients trust to solve their most complex challenges. We believe that growth exists at the intersection of brand, experience, and innovation. We also believe in the power of clarity to unlock advantages for our clients. With a team of strategists and creatives based across three continents, we have generated growth for the world’s biggest brands across multiple industries and sectors.

Clear is a division of M&C Saatchi plc (SAA:LSE), the world’s leading independent marketing services group.

Follow us on LinkedIn or learn more at http://clearstrategy.com.

Yasmin Muman
Marketing Manager

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