The Acceleration of Direct Bookings — Source: h2c GmbH

h2c regularly conducts in-depth hospitality technology research. This year, we are focusing on Hotel Direct Bookings and we are inviting hotel chains up from 3 properties to provide their feedback. Your participation in this study will help the industry better understand hotel direct booking strategies and tactics, as well as emerging trends.

We really appreciate your feedback! It only takes about 20 minutes to complete our survey, and you can even do it on your mobile device.

All responses will be kept strictly confidential and used only to determine trends. Data will be reported only in aggregate form and your individual responses will not be shared with any external partners or sponsors.

To receive your in-depth Executive Summary (October/November), please reply by June 25, at the latest.

To participate in the online survey, please click here. Should you prefer an interview, please reach out to us.

We thank our sponsors Amadeus Hospitality, Cendyn, dailypoint, D-EDGE, ErmesHotels, Oracle Hospitality, P3 Hotel Software, SHR Group, Thynk and Zucchetti for making this study possible. We also thank our partners ExploreTECH, hospitality INSIDE, hospitalitynet, HSMA and IHA for their support.

About h2c

H2c inspires success in hospitality commerce. Our passion to translate marketplace complexities into actionable strategies shapes our relationships. The goal: clients are confidently in control. We live hospitality marketing, distribution and technology! H2c's hotel content optimization enables effective distribution across a multitude of platforms. Frequent hospitality and tourism research studies simplify global online travel complexities for our clients. Our business performance benchmarks and distribution system specifications often identify upcoming technology trends, resulting in deep market insights.

Christin Haensel
Director
h2c GmbH