Source: Centara

Bangkok, 23 May 2024 – Centara Hotels & Resorts, Thailand's leading hotel operator, is excited to announce its new strategic partnership with Central Restaurants Group (CRG), a leader in Thailand’s food chain industry, further enhancing the benefits offered to CentaraThe1 members. As part of this collaboration, members will now have the opportunity to exchange their loyalty points for cash vouchers and other perks redeemable at Central Restaurants Group outlets across Thailand.

This innovative partnership aims to provide Centara guests with unparalleled flexibility and added value to their membership experience. For example, CentaraThe1 members who redeem 900 points via https://centara1card.com/reward will receive a CRG cash coupon worth THB 100. These vouchers can then be utilised at a wide range of popular restaurants, including Mister Donut, Auntie Anne's, Pepper Lunch, Chabuton, Cold Stone Creamery, Yoshinoya, Tenya, Katsuya, Arigato, and Terraces de Bangkok.

This partnership with Central Restaurants Group underscores our commitment to enriching the Centara member experience, adding value to our customer offerings and strengthening the CentaraThe1 loyalty platform. said Tom Thrussell, Vice President – Brand, Marketing & Digital of Centara Hotels & Resorts. By offering the option to redeem points for cash vouchers and special menu items at CRG outlets, our guests have a greater choice than ever before when it comes to spending points - from hotel experiences to retail, from airlines to restaurants and beyond.

We are thrilled to collaborate with Centara Hotels & Resorts to offer an exciting new dimension to the CentaraThe1 loyalty program, said Chatchai Unahabhokha, Head of Strategy, JV, and Channel Management of Central Restaurants Group. Through this partnership, we look forward to welcoming CentaraThe1 members to our diverse portfolio of restaurants, where they can create unforgettable memories while indulging in an array of unique dining options.

CentaraThe1 members also have access to a range of additional benefits, including movie tickets, spa and massage treatments, buffet vouchers, and more. Anyone interested in a CentaraThe1 membership, can sign up for free in less than a minute at www.centarathe1.com.

For more information about this incredible offer, please visit https://centara1card.com/reward

About Centara Hotels & Resorts

Centara Hotels & Resorts is Thailand's leading hotel operator. Its 95 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, Myanmar, China, Japan, Oman, Qatar, Cambodia, Turkey and the UAE. Centara's portfolio comprises six brands – Centara Reserve, Centara Boutique Collection, Centara Grand, Centara, Centara Life and COSI Hotels – ranging from luxury island retreats and upscale family resorts to affordable lifestyle concepts supported by innovative technology. The group's newest Centara Reserve brand was unveiled in 2020 as an experiential luxury collection, inviting guests to discover a new era of story-driven hospitality starting with Centara Reserve Samui.

Centara also operates state-of-the-art convention centres and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara's distinctive culture and diversity of formats allow it to serve and satisfy travellers of nearly every age and lifestyle.

Centara aims to become a top 100 global hotel group, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company's unique style of hospitality in more locations. Centara's global loyalty programme, Centara The 1, reinforces their loyalty with rewards, privileges and special member pricing.

Find out more about Centara at www.CentaraHotelsResorts.com
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