Live Webinar: How AI Saved Edwardian Hotels 1000h in Reputation Management — Source: MARA Solutions GmbH

In this session, Kris will share insights from Edwardian Hotels on how they have successfully leveraged AI to drastically increase efficiency in review replies while also enhancing response quality. This webinar will take you behind the scenes of AI's role in the hotel industry, where we won't just discuss the key elements of a successful online reputation strategy but also how AI has streamlined their feedback management process, resulting in improved guest experience.

Managing thousands of reviews for their four luxury hotels, including The May Fair, The Londoner, The Edwardian Manchester, and Radisson Blu Edwardian, is a complex task demanding high-quality guest communication. Kris will share their experiences of introducing AI in this process and the transformation it has brought about, including savings of thousands of hours in the last 18 months.

Moreover, AI has played a significant role in employee development, teaching them how to craft ideal responses to reviews. While the enthusiasm for using AI is palpable among the staff, Kris will also shed light on how responses have been leveraged for search engine optimisation (SEO).

Whether you're a hotel manager seeking ways to bolster your online reputation or simply intrigued by the possibilities AI can open up in hotel management, we guarantee you'll gain valuable knowledge that can positively impact your operations. We're looking forward to uncovering the secrets to successful online reputation management with you.

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About MARA Solutions

Effortless AI Online Reputation Management.

MARA helps you optimize your reviews to boost visibility and direct bookings with:

  • The most personal AI for review responses that adapts to your language
  • Review Inbox with collected reviews from all your review sources. Replying becomes as easy as hitting "Generate reply" > "Send" > "Done".
  • Truly personalized and actionable analytics, as individual as each hotel
  • Response automation (e.g. automatic responses to 5-star reviews without text from Google)

Tobias Roelen-Blasberg
Co-Founder