In this episode, we look at where there is potential to drive more revenue in hospitality and accommodation businesses when the ADR has been maximised, other than occupancy - how can hotels increase spend per guest? Speaking to Scot Turner, Director at Auden Hospitality,we look at F&B, exploring where profit margins have seeped to an all-time low - and how businesses can improve opportunities. Scott explains the importance of looking at authenticity and sustainability, the role of technology and the evolving demand for healthy eating.

Hotelier key considerations included:

  • Skills management among team leadership and management
  • Challenges in data utilisation for identifying lost opportunities in F&B
  • Outsourcing F&B or embracing food delivery services (like JustEat/Deliveroo)
  • Need for hotels to adapt offerings to changing consumer behaviours
  • How to leverage revenue from EV Charging, Parking and Security/Deposit Lockers

Thanks to our facilitators; Catt Mcleod (Elegant Hotel Collection), David Ohandjanian (UPhotel Agency), Jon Siberry (Sarova Hotels).

Travel Market Life is produced and managed by Urban Podcasts.

About Haynes MarComs

Haynes MarComs was founded in November 2019 with the goal of becoming an innovative and unique voice within the technology marketing sector specialising in travel and hospitality, with vertical delivery for businesses working in fintech, property, engineering, digital transformation, and innovation. The client roster 2020 includes Blackboard, Pegasus, Spotta, bd4travel, Criton, Sciant, and Beonprice.

Founder and director, Ryan Haynes, had developed a passion for media and PR early in life, working for the local radio station 2CR FM as a teenager. With stints working for national broadcasters and as a freelance writer, Ryan joined a graduate PR trainee scheme at LEWIS PR, which sparked his love for PR and the technology industry. Joining a hotel tech firm in 2006 where he soon became global marketing director, he helped grow the business from a small office of seven in London, to a global business with offices around the world.

Haynes Marcoms is a challenge that Ryan set himself - to create a boutique consultancy that puts the client's growth and commercial objectives first coupled with the unique voice, personality and approach that came from his own personal journey of success and failure from which his clients would benefit.

For more information contact [email protected].

Ryan Haynes
Director | Lead Consultant
Haynes MarComs Ltd

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