VIP Service at Scale: Attractions.io introduces AI Assistant for Resorts and Hotels

Attractions.io's new AI Assistant is your guests' go-to guide during their stay. By connecting your hotel or resort's existing technology, the AI Assistant offers personalised recommendations and real-time support throughout the guest journey.

The innovation, which has been in development for over 18 months, builds on Attractions.io's long-standing belief that a connected experience enhances guest satisfaction and creates opportunities for operator growth. Like the rest of Attractions.io's mobile app platform, the AI Assistant unifies key touchpoints in the guest journey to reveal rich, real-time data that is then used to tailor responses to each guest's needs.

Personalised support throughout the guest journey

Attractions.io's AI Assistant is a true companion for guests. Unlike pre-sales and customer service AIs, which are constrained to a specific stage of the guest journey, it pulls in data from multiple systems to answer complex queries.

We wanted to develop an AI Assistant that could understand guests' preferences and needs, using data collected from the entire guest journey. When everything is handled by one system, guests don't need to repeat information or switch between different tools. They can find the information they're looking for quickly and then get back to enjoying their stay. Behind the scenes, operators can learn how guests experience their resort and use that insight to drive operational improvements. Mark Locker, Founder & CEO of Attractions.io

How AI Assistants Enhance the Guest Journey

The new feature connects various data points—like reservation details, wayfinding, menus, and activity schedules—to assist guests in real time. By tapping into this wealth of information, the AI Assistant can:

• Guide guests based on their preferences or needs: For example, when asked, What are the best activities for us today? The AI draws on ticketing and demographic data to identify whether you are a young family or a couple enjoying a relaxing break and adapts its responses accordingly.
• Recommend dining options: Guests can ask, Where's the nearest pizza place? The AI assistant will review menu listings, guests' current location, restaurant locations, and opening times to make the most relevant suggestion.
• Provide instant answers: From Are the tennis courts free now? to What time does the big pool open? The assistant responds immediately with the most relevant information.
• Surface upsell opportunities naturally: When guests inquire about activities, the assistant can offer suggestions and initiate a booking flow—always in a way that feels helpful, not intrusive.

And that's just a glimpse of its abilities. The AI assistant remembers what guests have shared with it throughout their visit. For example, if you mention that you don't like fries, it won't recommend them again if you ask for a snack recommendation. It also recalls past stays. So it can remind you that you enjoyed the pizza place when you visited last year, and suggest that you return.

Designed for Operators

The new feature reduces the strain on guest services by handling routine queries, allowing staff to focus on uniquely human interactions—like resolving disputes, creating memorable experiences, or adding a touch of magic to a guest's day.

AI Assistants give operators the ability to enrich every guest's experience and make them feel like a VIP from the moment they make their reservation. It's like visiting with a personal concierge guiding you through your visit. With the AI Assistant handling queries and delivering that personalised touch, resort operators can focus on creating meaningful, memorable interactions, knowing that all their guests are getting that VIP treatment. Peter O'Dare, VP of Product

Operators can customise their AI Assistant, from tone of voice to appearance, ensuring a consistent experience that aligns with their values. Having spent over 18 months in development, the Attractions.io team has also ensured it has robust control mechanisms to guard against misuse, manage costs, and safeguard the brand's integrity.

Availability

To learn how you can use a custom AI Assistant to drive revenue and enhance guest satisfaction, visit Attractions.io.

About Attractions.io

Attractions.io is the leading provider of mobile technology for the experience economy, helping operators unlock the full potential of every visit. Its mobile app platform connects every touchpoint of the guest journey, from reservations to food ordering, ensuring seamless experiences that enhance guest satisfaction and drive commercial success. World-renowned resorts and attractions like Butlin's and Six Flags trust Attractions.io to deliver personalised, data-driven guest experiences.

Ellen Kasinopoulou
Head of Marketing
01889 560218