HE 2024 GLOBAL HOSPITALITY IMPACT STUDY: Revenue Beyond the Room
A Global Analysis of the Real Gap Between Guest-Centric Revenue Aspirations and Industry Readiness
Our research reveals an industry poised for transformation, with 82% of hospitality executives recognizing the game-changing potential of going beyond measuring performance by standard measures such as Revenue per Available Room (RevPAR) alone to effectively measure and optimize Revenue per Available Guest (RevPAG). More importantly, 72% of hospitality executives are willing to invest in enhancing their current technology to tap into this potential. This metric isn't just a number; it's a fundamental reimagining of how we create value and
measure success in our field.
But enthusiasm alone won't cut it in this high-stakes game. Agilysys' independent study uncovers a critical 'Aspiration-Reality Gap' that demands immediate attention. While the majority of properties acknowledge the imperative to move beyond standard metrics such as RevPAR, a staggering 56% admit to being technologically unprepared to fully capitalize on RevPAG.
This disparity between ambition and readiness isn't just a wake-up call, it's a rallying cry for our industry.
Download a copy and learn how to lead the industry into a future where stays exceed expectations and guests become advocates.