Mill Valley – Topaz Services, a leader in professional hotel voice reservations and AI-powered live chat solutions is excited to announce its integration with Mews, an industry-leading hospitality cloud platform. This integration allows hoteliers to benefit from the Topaz contact center solution using Mews, enhancing capabilities to optimize their voice channel, convert calls into bookings, and deliver exceptional guest experiences.

C5: Purpose-Built for Voice Reservation Excellence

C5, Topaz Services’ proprietary reservation platform, is designed to meet the unique demands of the voice channel. With real-time access to hotel rates (including groups and negotiated rates), inventory, and property-specific selling points, C5 empowers Reservation Sales Associates (RSAs) to engage callers confidently and professionally. The platform’s intuitive interface enhances the flow of conversations, leading to increased conversion rates, upselling opportunities, and a superior guest experience.

For hoteliers using Mews, this integration unlocks a streamlined connection between their property management system and Topaz Services’ expert voice and chat reservation handling. As a result, hotels can deliver personalized, human-centered service while optimizing operational efficiency.

C5 was created to enhance the voice reservation process and bring a new level of sophistication to call handling. With this integration, hoteliers who rely on Mews can ensure that every call becomes a revenue-driving opportunity, all while delivering the authentic guest engagement that’s crucial to building loyalty. Eric Gustavson, President of Topaz Services

Driving Value for Hoteliers

Hotels leveraging this integration can look forward to:

  • Higher Conversion Rates: RSAs using C5 turn inquiries into bookings by providing precise, real-time information tailored to each guest’s needs.
  • Revenue Growth: Dynamic upselling features enable the presentation of upgraded room options and packages.
  • Swift Implementation and Cost Effective: C5 integrates seamlessly with Mews, allowing for fast onboarding and no passthrough or PMS integration fees.

Meeting Modern Guest Expectations

Today’s travelers expect a seamless and personalized booking experience. The voice channel continues to play a critical role in capturing high-value bookings and addressing complex guest inquiries. Having a contact center lets in-house staff focus on delivering exceptional in-person service to guests, without the distraction of handling reservations or informational calls. The integration of C5 with Mews ensures hoteliers can meet modern travelers’ expectations, combining innovative technology with the human touch that many guests still prefer.

Sara Smith, VP Strategic Partnerships at Mews, said The collaboration with Topaz streamlines reservations into the Mews platform, delivering a seamless user experience for our customers. This integration empowers customers with tools that drive collaboration, allowing hoteliers to focus on what matters the most: enhancing the guest experience.

Hoteliers need tools that simplify operations while enhancing the guest journey, Gustavson said. C5 is an invaluable resource for ensuring the voice channel remains a vital part of a hotel’s booking strategy, and this integration gives Mews users a significant edge.

About Mews

Mews is the leading platform for the new era of hospitality. Powering over 5,500 customers across more than 85 countries, Mews Hospitality Cloud is designed to streamline operations for modern hoteliers, transform the guest experience and create more profitable businesses. Customers include BWH Hotels, Strawberry, The Social Hub and Airelles Collection. Mews was named Best PMS (2024) and listed among the Best Places to Work in Hotel Tech (2021, 2022, 2024) by Hotel Tech Report, as well as World's Best Hotel PMS Provider (2023) and World's Best Independent Hotel PMS Provider (2022, 2023) by World Travel Tech Awards. Mews has raised $335 million from investors including Goldman Sachs Alternatives, Kinnevik and Notion to transform hospitality.

About Topaz Services: Topaz works in partnership with hoteliers to generate revenue through intelligent client-centered voice and chat reservation services. With its team of highly skilled, US-based reservation sales associates and ultra-efficient, C5 booking platform, Topaz provides central reservation, contact center services, AI-Assisted Live Web Chat, and cloud-based voice booking technology to independent luxury and lifestyle hotels & resorts. To learn more, visit www.topazservices.com. 

Gabriel Ruiz
Vice President of Operations
510-628-4488