Source: HiJiffy

HiJiffy, a leader in conversational AI for hospitality, has introduced its latest innovation, the Campaigns Manager, designed to further streamline and automate guest communication across the entire guest journey. By integrating real-time data from a hotel’s Property Management System (PMS), this tool significantly simplifies operations while delivering tailored and timely messaging to guests via WhatsApp, with SMS as a dependable fallback.

The Campaigns Manager addresses critical pain points in the hospitality sector, allowing hotels to automate communications triggered by key guest actions, such as booking confirmations, check-in notifications, or departure messages. Additionally, hotels can schedule campaigns at optimal touchpoints during a guest’s stay, including breakfast promotions, happy hour reminders, or exclusive upselling opportunities.

This tool was built to tackle common challenges in guest communication, such as fragmented systems and inconsistent engagemen. By automating repetitive tasks and centralising messaging, the Campaigns Manager boosts operational efficiency for hotel teams while delivering a smooth and personalised experience for every guest. Tiago Araújo, CEO of HiJiffy

A New Standard in Personalised Communication

The Campaigns Manager offers advanced targeting capabilities, enabling hotels to segment their audience using criteria like demographics, preferences, and interaction history. Additionally, its dynamic messaging features allow messages to include customised details, such as the guest’s name or room type, ensuring each interaction feels personalised.

The tool improves WhatsApp communication throughout the guest journey, covering a variety of practical uses at key points of interaction:

  • Pre-Arrival – Updates on booking confirmations, online check-in links, or personalised offers like room upgrades or spa treatments.
  • Arrival – Essential details such as Wi-Fi codes, check-in instructions, and breakfast schedules.
  • During the Stay – Timely updates on on-site events, loyalty programme offers, or promotional campaigns to boost in-stay revenue.
  • Post-Stay – Feedback requests, thank-you messages, and exclusive discounts for future bookings.

The inclusion of SMS as a fallback ensures these vital messages reach guests even in locations with limited internet connectivity, or for those who prefer text-based communication.

Real-Time Insights Drive Performance

To help hotels refine their strategies, the Campaigns Manager includes a robust analytics dashboard. Hotels can monitor engagement metrics such as delivery rates, open rates, and click-through rates to measure campaign success. These insights allow hoteliers to adapt messaging strategies, test variations, and optimise for better ROI.

Proven Success

During its testing phase, the Campaigns Manager demonstrated impressive results, achieving a 99% message delivery rate and an 84% open rate. Using WhatsApp as a communication channel is crucial for hotels looking to connect with their guests, especially when compared to the 36% average performance of hospitality email campaigns in the EMEA region, as reported by industry benchmarks.

This combination of efficiency and effectiveness enables hotels to elevate the guest experience while reducing stress on hotel staff.

Available at no extra cost for HiJiffy clients on the Premium and Enterprise plans, the Campaigns Manager aligns with HiJiffy’s mission to simplify hotel operations and improve guest satisfaction worldwide.

About HiJiffy

HiJiffy was founded in 2016 with the mission of developing the most advanced conversational AI for hospitality. Seeking the perfect connection between hotels and their guests, HiJiffy created a powerful Guest Communications Hub.

Powered by its proprietary AI across the full guest journey, HiJiffy allows hoteliers to increase revenue from direct bookings and upselling while automating repetitive tasks to reduce operating costs and mitigate staff shortages.

In 2024, more than 2,100 hotels in over 60 countries reimagine guest communications with HiJiffy's omnichannel solution featuring cutting-edge tech innovations like self-learning AI, sentiment analysis, voice assistance, generative AI, and more.

Miguel Ramalhosa
Head of Marketing

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