Becoming a Tech-Savvy Hotelier
In the era of food delivery within minutes, on-demand transportation, and social media algorithms that determine customized entertainment options, it’s clear that people insist on having personalized, efficient experiences. Similarly, today’s travelers expect personalized, frictionless experiences and easy communication with their chosen hotels.
As the SVP of Technology and Delivery, I have spent my career building innovative solutions to drive business outcomes. Hotel technology enables staff to have meaningful guest interactions that surpass guest expectations and drives overall profitability. The data collected through the software allows hoteliers to make informed decisions to navigate the industry’s major challenges, like labor shortages and supply chain issues.
Make it Easy
When selecting hospitality technology software, it is important to consider usability. The book “Don’t Make Me Think,” by Steve Krug, says if a user has to think about what to click while using a website or app, the supplier already has lost that user. Cumbersome products may feature non-standardized designs; too many decision points; or multi-level workflows, which hinder workplace adoption. Offering your staff an intuitive product is essential for success.
Actabl meets the needs of various stakeholders by offering four hotel technology solutions on one platform with a single sign-on process. The platforms – ProfitSword, Hotel Effectiveness, ALICE, and Transcendent – help hoteliers efficiently manage accounting, labor, operations and their assets, respectively.
Eliminate Service Gaps
Productive guest communications start before travelers even arrive. Messaging customers about the purpose of their trip, preferred activities, in-room amenities and more empowers hotels to surprise and delight guests, increasing customer loyalty.
ALICE by Actabl provides guest messaging technology and delivers curated local recommendations and branded digital itineraries. Not only does this make both new and returning customers feel at home, it also allows hotels to present meaningful upsells based on guest feedback.
These insights into guest behavior and preferences provide properties with actionable information to manage staffing levels, helping hotels conquer one of the industry’s greatest current challenges amid a labor shortage.
Consolidate Data
Hoteliers use technology to streamline processes and implement automation behind the scenes, too. Hotel technology enables hoteliers and management groups to see how decisions impact the bottom line at both the micro and macro levels. Savvy hoteliers utilize these insights to create data-backed action plans to improve operational efficiencies, ultimately driving profitability.
Business intelligence software, like ProfitSword by Actabl, integrates data from across various disciplines, allowing teams to seamlessly work together in unison on a single platform and eliminating the need for fragmented software systems for each department. Armed with the full picture, hotels, management companies, and ownership groups can make fast, data-driven decisions and minimize the manual workload.
In Conclusion
In the fast-paced world of hospitality, becoming a tech-savvy hotelier is no longer an option but a necessity. By embracing hotel technology solutions, hoteliers can exceed guest expectations, navigate industry challenges, and drive overall profitability. The key lies in selecting user-friendly software that eliminates friction, empowers staff, and enhances guest experiences. With the right technology in place, hoteliers can thrive in the era of personalized, efficient experiences and deliver unforgettable stays for their guests.
About Actabl
Actabl is a leader in hospitality business intelligence, labor management, and hotel operations management software that provides actionable insights to above-property leaders and on-property leaders. Actabl brings together four powerful hospitality tech solutions to maximize profits for hotel operators. Actabl's integrated solutions include ProfitSword's business intelligence technology, Hotel Effectiveness' complete labor optimization, Alice's hotel operations management platform, and Transcendent's advanced asset management and CapEx. With a global team of 300+ employees boasting over 1,000 years of combined hospitality experience, Actabl serves the technology needs of more than 12,000 properties in hospitality markets around the world.
