An open letter to the global hotel industry
The following is an excerpt from my open letter to the global hotel industry.
To the world’s hoteliers,
There’s a dichotomy that exists in an industry that services people on the move, and is also slow to adapt and change, itself.
It’s an industry that hopes for large volumes of tourists, yet is ill-prepared for the demands and expectations that those tourists bring.
It’s one of the most exciting industries in the world, enabling frictionless trips while remaining fragmented behind-the-scenes.
The global hotel industry is one that’s led by digital natives and dependents, but is perceived by 78% of people to be average or behind when it comes to its adoption of technology.
They’re quite the ironies for an industry that services the dynamic and interconnected world of travel.
This is the industry that we proudly share with you. And, as we at SiteMinder surpass our 17th year in the business, the time feels right to usher in a new era that’s anything but resistant to movement.
Continue reading my full open letter here.
About SiteMinder
SiteMinder Limited (ASX:SDR) is the name behind SiteMinder, the only software platform that unlocks the full revenue potential of hotels, and Little Hotelier, an all-in-one hotel management software that makes the lives of small accommodation providers easier. The global company is headquartered in Sydney with offices in Bangalore, Bangkok, Barcelona, Berlin, Dallas, Galway, London and Manila. Through its technology and the largest partner ecosystem in the global hotel industry, SiteMinder generates more than 120 million reservations worth over US$50 billion in revenue for its hotel customers each year. For more information, visit siteminder.com.
Maria Cricchiola
Director of Brand Communications & PR
+61 2 9056 7415
SiteMinder
