The Group Sales Trifecta: Cost Savings, Revenue Generation, and Operational Efficiency to Boost Bottom Line
How to achieve the group sales trifecta according to a Senior Director of Sales at a leading national hotel management and consulting company
When it comes to optimizing your hotel's sales and catering operations, real-world examples speak volumes about the efficacy of advanced technological solutions. Take it from a Senior Director of Sales at a leading national hotel management and consulting company, who has hands-on experience with the capabilities and advantages offered by SalesAndCatering.com solutions.
Initially, this hotel management company saw the potential in ProposalPath and RFP Forms. These tools were seamlessly implemented across their extensive portfolio, offering immediate benefits by centralizing and efficiently managing all crucial customer data. When STS Cloud was released, they strategically deployed it in properties based on size and specific needs. This approach ensured that resources were allocated efficiently, achieving maximum operational efficiency.
"Our partnership began with ProposalPath and RFP Forms, which we saw as a solution that could be seamlessly implemented across our portfolio. When STS Cloud was released, we deployed it across a number of our properties based on the size of the property and the scope in which the system would be used. Over this time, the SalesAndCatering.com team has been incredibly attentive and hands-on, listening to our specific requirements and working with their engineers to make it happen.”
The testimonial highlights that the SalesAndCatering.com team has been incredibly attentive and responsive, working closely with their engineers to meet specific requirements. This level of personalized service is a key differentiator, ensuring that the technology not only meets but also exceeds each property's operational needs. This personalized support helps customize the solution to align with the organization's values and goals.
"We knew early on that their values aligned with our organization, and they have been great partners to us. The WeddingWire integration is now being rolled out to our properties, and this will be a huge time saver, especially having a smaller team. With inbound group business and RFPs increasing rapidly, having a unified system for each property’s sales team has been incredibly helpful. The Sales and Event Division has increased by 65% in the last six months. We have now implemented ProposalPath and RFP forms across 30+ properties and SalesAndCatering.com’s STS Cloud at 19 properties."
This widespread adoption serves as a compelling testament to the operational efficiencies and revenue generation capabilities these tools provide. With inbound group business and RFPs increasing rapidly, having a centralized, comprehensive system for each property’s sales team has proven to be incredibly helpful.
This testimonial clearly shows that integrating advanced sales and catering technology can lead to significant cost savings, revenue generation, and operational efficiency. These benefits not only boost the bottom line for hotel owners but also streamline the workflow for sales and catering teams, setting the stage for sustainable growth and success in a highly competitive industry.
So, what makes STS Cloud stand out? Let's explore how this application can help your hotel achieve the trifecta of cost savings, revenue generation, and operational efficiency.
1. Streamlined Operations for Cost Savings
One of the key benefits mentioned in the testimonial is the ease of learning and using STS Cloud. When software is user-friendly, it reduces the time and financial resources spent on training. This is crucial for busy sales teams, where every minute saved is a dollar earned. By minimizing the learning curve, your team can focus more on sales activities that directly contribute to your bottom line.
2. Comprehensive Functionality for Revenue Generation
The Corporate Director emphasized the application's robust functionality. Despite being tailored for smaller properties, STS Cloud offers all the tools needed to manage leads, follow-ups, and bookings efficiently. This comprehensive feature set empowers your team to convert more leads into bookings, thus increasing your revenue potential.
3. Enhanced Operational Efficiency
Operational efficiency is another critical area in which STS Cloud excels. The platform integrates seamlessly with other essential software systems, such as your property management system (PMS) and accounting software. This connectivity ensures that all departments can work in harmony, streamlining operations. With synchronized data, your team can quickly access valuable insights, allowing for timely and informed decision-making.
4. Exceptional Experience and Support
Finally, the exceptional service ethic of the STS Cloud team cannot go unnoticed. From setup to daily usage, their support is exemplary. This ongoing assistance ensures that your team can make the most of the platform's capabilities without being bogged down by technical issues. The system is extremely easy to use and quick to implement, making transitioning from a legacy or manual system frictionless and quick.
A Winning Combination
Built by hoteliers, the company was founded over 30 years ago. STS now serves over 10,000 users in the hospitality sales community. It has built a strong reputation for building products that just work, backed by a reliable support team who can help when needed. According to the Regional Director of Sales from 500+ room Branded Hotel in Wrightsville Beach, “I have been using STS throughout my hotel career since 2011. The customer support is amazing. They really take your input and implement it. This system is user-friendly and works better than Delphi in my opinion.”
Your hotel group can achieve a winning combination of cost savings, revenue generation, and operational efficiency by choosing the right sales and catering system, like STS Cloud. This approach boosts your bottom line and enhances the overall guest experience. Consider how such a solution can transform your own operations and drive success.
Are you ready to explore a more cost-effective option without worrying about extra fees or yearly rate increases? Visit salesandcatering.com to discover why so many management companies and hoteliers like you are switching to STS Cloud.
Mike Pavicich
Director, Global Sales
SalesAndCatering.com, LLC
