Don’t overlook these two items in your 2025 budget

Whether you’re crafting your first budget or fine-tuning your twentieth, there are two key line items that hotel marketers frequently overlook:

Production Shoots

As a marketer, your primary goal is to drive bookings. The most effective way to achieve this? By inspiring potential guests with compelling visuals. Outdated or low-quality assets can negatively impact your ability to attract bookings.

If your property has recently undergone a renovation, a re-brand, or simply needs a visual refresh, make sure to allocate funds for new photo and video shoots in next year’s budget. High-quality, up-to-date assets are essential for showcasing your property in the best light.

Outlet Marketing

How are you currently promoting your ancillary revenue channels? Are certain outlets receiving more attention than others due to budget constraints? Strategically allocating dollars across all outlets (restaurant, spa, golf course) can help ensure that each channel receives the attention it deserves, supporting your broader revenue goals.

For example, if your goal is to attract local residents to book spa appointments or local golfers to book tee times at your golf course, don’t forget to allot a budget for web and media support to identify and convert these local audiences.

Flashback

What marketing initiatives did you find yourself short on budget for this year?