Top APAC hotel email campaigns of 2024 (so far)
The year 2024 has flown by, and we’re past the halfway mark. But we’ve already witnessed numerous stunning and high-performing hotel email campaigns in APAC. For good reason, since 75.4% of consumers still prefer email as their main communication channel, maintaining its top position for many years.
Whether you’re looking for inspiration or just want to celebrate some of the most successful APAC hotel email campaigns this year, we’ve got you covered.
What you will see here
- Early access for the biggest sale of the year: Paradise Resort Gold Coast, Australia
- Special campaign for a special promotion: Komandoo Maldives, the Maldives
- Hitting the right audience: The Datai Langkawi, Malaysia
- Now or never: East Hotel, Australia
- Monthly highlights: Carlton Hotel, Singapore
Early access for the biggest sale of the year: Paradise Resort Gold Coast, Australia
Subject line: [GUEST FIRST NAME] you’ve unlocked early access
Results:
- Open rate: 48% (Regional average is 32.3% for this segment size)
- Click-through rate: 9.5% (Regional average is 2% for this segment size)
- Room nights booked: 389
Who doesn’t jumping to the front of the line? Especially when you have kids in tow. When Australian hotel Paradise Resort Gold Coast rolled out their biggest sale of the year, they gave VIP guests early access to an exclusive“Fun+Food+Family” deal. This package includes breakfast, lunch, or dinner during their stay, a $150 hotel credit that they can spend anywhere on the property, and a 15% discount on the hotel’s waterpark. Perfect for their target audience of family vacationers looking for a fun holiday.
Paradise Resort Gold Coast expertly tailored this campaign to make guests feel valued, ensuring families get a memorable experience that keeps them coming back. It’s also an incredible deal.
Special campaign for a special promotion: Komandoo Maldives, the Maldives
Subject line: Hello from Komandoo 🏝️
Results:
- Open rate: 43% (Regional average is 2% for this segment size)
- Click-through rate: 3.2% (Regional average is 2% for this segment size)
- Room nights booked: 203
Many travelers dream of a holiday in the Maldives, among other stunning tropical destinations in Asia. Komandoo Maldives is committed to turning these dreams into reality. The resort launched an enticing email campaign to attract new guests and reward loyal members with the ultimate luxury experience in the Maldives. This exclusive campaign offers a 30% discount on full-board and all-inclusive stays for those who book directly before a specified date.
The campaign highlights breathtaking visuals and engaging activities to give guests a glimpse of their potential holiday. To add a personal touch, it features Instagram photos and encourages guests to follow their account for more insights into life at the property.
Hitting the right audience: The Datai Langkawi, Malaysia
Subject line: Salam Aidilfitri from The Datai Langkawi
Results:
- Open rate: 49.2% (regional average is 34.1% for segment size)
- Click-through rate: 3% (regional average is 2.2% for segment size)
- Room nights booked: 228
Want to improve your overall email campaign performance by 425%? Segmentation is the key.
The Datai Langkawi, a five-star beach resort located in the heart of the rainforest, effectively used segmentation to target guests living in Malaysia and the Middle East. The beautiful one-time email campaign paid homage to Aidilfitri, a Muslim celebration that marks the end of the month-long dawn-to-sunset fasting of Ramadan.
The campaign included a video that featured the hotel and wished guests a spiritual renewal emerging from the holy month of Ramadan. Thanks to the joyous campaign, The Datai Langkawi exceeded expectations, securing over 200 room nights — all from guests who opted to book directly. Not only did this holiday campaign inspire bookings, but it also spread joy and festivity to all who experienced it.
Now or never: East Hotel, Australia
Subject line: 72 Hour Flash Sale
Results:
- Open rate: 43% (Regional average is 32.3% for this segment size)
- Click-through rate: 4.2% (Regional average is 2% for this segment size)
- Room nights booked: 565
We’ve covered an example that showcases the biggest sale of the year. Now, how about a flash sale? A flash sale gives guests the chance to access a promotion during a narrow window of time, creating a sense of urgency to make the decision now, or never.
Conveniently located in the heart of Canberra, East Hotel offers guests a new, different, and unexpected experience in hospitality. The East Hotel’s one-time campaign sent to its full guest database, excluding those with future bookings, proved highly effective. The hotel teased a discount of 20% off select rooms, available only if guests booked within 72 hours. The compelling offer and sense of urgency led to an above-average click-through rate of 4.1%. Thanks to this well-executed campaign, East Hotel secured 565 room nights.
Monthly highlights: Carlton Hotel, Singapore
Subject line: June special highlights
Results:
- Open rate: 44.2% (regional average is 27.8% for one-time campaigns)
- Click-through rate: 27% (regional average is 1.6% for one-time campaigns)
- Room nights booked: 179
Stop for a moment. Think about all of the activities happening at your hotel or in your community for the month.. Now, list them out and share them in a monthly highlights email to give guests the chance to join in the fun.
Carlton Hotel Singapore did a great job doing exactly this in their June highlights. From a special Father’s day buffer, to a unique wedding workshop, to delicious new treats from the renowned Tuxedo Café & Pâtisserie, there is something for everyone. This well-designed campaign achieved above-average open and click-through rates, driving additional room bookings.
Prepare for success in your next hotel email marketing campaign
As we approach the final months of 2024, there are still plenty of opportunities to engage your guests with compelling email campaigns. From special promotions to seasonal celebrations, there’s lots of room to create memorable experiences that draw guests to your property. And don’t forget — it’s never too early to start planning those festive Christmas and New Year campaigns!
For ongoing hotel email campaign ideas, check out our “Inspirations” page, where we regularly feature fresh emails and successful campaigns from hoteliers across APAC and beyond. Let these examples spark your creativity and help you craft messages that resonate with your audience.
About Revinate
Revinate is a direct booking platform that leads the hospitality industry in driving direct revenue and increased profitability.
Our products and our people combine to give hoteliers the superpowers they need to crush their goals. With Revinate, hoteliers shift share away from OTAs and drive tangible results across an individual property or a portfolio. Our industry-leading, AI-powered, customer data platform collects, unifies and, synthesizes data giving hoteliers a foundational advantage.
Hoteliers gain critical intelligence – guest lifetime spend, stay preferences, ancillary revenue, and more. With our Rich Guest Profiles database, hoteliers don't need to guess who their most profitable guests are, or how to drive conversions across email, voice, messaging, and digital channels.
Revinate's direct booking platform and omnichannel communication technology powers 900+ million Rich Guest Profiles across 12,500+ hotels to drive over $17 billion in direct revenue.
