Stephanie Smith joins Susan Barry of Top Floor Podcast to talk all things metasearch, OTA effectiveness, and more.

Podcast Highlights

Stephanie Smith combined her love of hotels, her coder brain, and her knowledge of what was missing in the marketplace to create an agency that caters to branded hotels. That same entrepreneurial spirit led her to develop an AI reporting platform that allows owners and operators to compare performance across brand. Susan Barry and Stephanie talk about measuring OTA effectiveness, why metasearch can be a waste of money, and how tall Shaquille O’Neal really is.

Listen Podcast

Fast Forward to the Good Parts

  • 00:00 Video Start
  • 00:46 Guest Welcome and Topic Introduction
  • 01:44 Listener Question: Is OTA Effective?
  • 04:23 About Stephanie
  • 09:30 The Future of Hotel Marketing Strategy
  • 14:42 Best and Worst Marketing Practices
  • 16:39 The Impact of Initiatives on Travel
  • 20:01 Business Tips: Budgeting
  • 25:14 Sales & Marketing Predictions
  • 29:51 Cogwheel Reporting Platform: Coming Soon!
  • 32:00 Wrap Up

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About Cogwheel Marketing

Cogwheel®️ Analytics is a hotel digital marketing reporting and business intelligence tool for hotel management companies and ownership groups of both branded and independent hotels. It aggregates data from multiple sources to allow companies to identify trends and opportunities, in both portfolio and individual hotel level views. It provides an online scorecard with benchmarks against other hotels to identify gaps in your total online presence, similar to a STAR report. With one-click reports, owners and operators can understand the efforts made towards gaining more exposure across the customer journey. Unlike most tools in the hospitality industry, Cogwheel Analytics primarily focuses on booked revenue, not consumed, to map the various data points up to the point of conversion. Sample data points include channel mix, website performance, social media and paid efforts including OTA Ads, MetaSearch and Google SEM.

Stephanie Smith
Founder and Digital Matriarch
+1 540 239 1052
Cogwheel Marketing

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