Meet Dylan Cole, Managing Director of Sales EMEA at Revinate, a leading player in hospitality solutions. Revinate empowers hoteliers to enhance guest experiences and boost revenue through tailored communication across various channels.

Exciting news awaits as Revinate unveils the 2024 Hospitality Benchmark Report, drawing insights from over 12,000 hoteliers worldwide. This comprehensive report enables hoteliers to benchmark themselves against global standards, with breakdowns by local markets, hotel classes, sizes, and data points tailored to diverse properties.

Let's delve into one key area highlighted in the report: upsell campaigns. In EMEA, 59% of hoteliers leverage upsells in confirmation or pre-arrival emails, surpassing other regions. This strategy saw a remarkable 14% increase in upsell revenue from confirmation emails alone. While F&B remains a popular choice, tailoring upsells to match the property's goals and offerings is paramount. For instance, hotels near airports may offer airport transfers, while those partnering with travel agents can curate tailored packages for families or couples, enhancing guest experiences and revenue streams.

The report underscores the effectiveness of pre-arrival emails, which witnessed an impressive 18.8% revenue growth in 2023. Automated upsell campaigns emerged as a consistent revenue driver, emphasizing their importance in revenue generation strategies.

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