Darien Tan, Revinate's Territory Sales Manager, oversees hotel partnerships in APAC, striving to enhance guest experiences and boost revenue. From his base in Bali, a hub of hospitality, Darian shares key revelations from the highly anticipated 2024 Hospitality Benchmark Report.

This year's report, drawn from data spanning 12,000 hoteliers globally, provides a comprehensive view of industry metrics across various channels. Notably, APAC witnessed a remarkable 45.3% surge in monthly review volumes, contrasting with modest growth in Europe and North America.

The significance? Guest reviews wield immense influence in travelers' decision-making processes, particularly in the digital era. Darian underscores the importance of proactive engagement, advocating for personalized interactions to solicit and address feedback promptly.

With an abundance of actionable insights, the report serves as a roadmap for hoteliers navigating an ever-evolving landscape.

About Revinate

Revinate is a direct booking platform that leads the hospitality industry in driving direct revenue and increased profitability.

Our products and our people combine to give hoteliers the superpowers they need to crush their goals. With Revinate, hoteliers shift share away from OTAs and drive tangible results across an individual property or a portfolio. Our industry-leading, AI-powered, customer data platform collects, unifies and, synthesizes data giving hoteliers a foundational advantage.

Hoteliers gain critical intelligence – guest lifetime spend, stay preferences, ancillary revenue, and more. With our Rich Guest Profiles database, hoteliers don't need to guess who their most profitable guests are, or how to drive conversions across email, voice, messaging, and digital channels.

Revinate's direct booking platform and omnichannel communication technology powers 900+ million Rich Guest Profiles across 12,500+ hotels to drive over $17 billion in direct revenue.

Sanjana Chappalli
Vice President, Brand Marketing and Comms
Revinate, Inc.

Related