Opinion

The Fractional Head of Marketing: Effective Hospitality Leadership Doesn’t Have to Be Full-time

In the fast-paced worlds of hospitality and tech, it’s a common dilemma. A company recognizes the need for a high-level, strategic approach to marketing, but it lacks the resources to employ a full-time head of marketing. So responsibility is assign...

Daniel E. Craig
Daniel E. Craig
Founder, Reknown
Reknown
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Daniel E. Craig
by Daniel E. Craig
7 May 2024ReknownSales & Marketing
Reknown
Opinion

Successful Strategies in Leveraging a Hotel’s Proximity to Nearby Travel Destinations

In the fiercely competitive hospitality sector, hotels compete for travelers seeking accommodation that blends convenience, comfort, and unforgettable experiences. The hotel’s location plays a crucial role in attracting guests and influencing their ...

Sergio Bocci
Sergio Bocci
General Manager, Hilton Anaheim
Hilton
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Sergio Bocci
by Sergio Bocci
3 May 2024HiltonSales & Marketing
Hilton
Opinion

HSMAI’s Strategic Initiatives to Enhance Local Market Engagement and Value

Here at HSMAI we are ramping up efforts to invigorate our member base and foster robust market-specific growth. As we move into 2024, our strategic priority to “broaden our reach” takes center stage, focusing on developing new markets and enhancing ...

Robert A. Gilbert
Robert A. Gilbert
CHME, CHBA, President and CEO, Hospitality Sales & Marketing Association International (HSMAI)
HSMAI
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Robert A. Gilbert
by Robert A. Gilbert
1 May 2024HSMAISales & Marketing
The Hospitality Sales and Marketing Association International (HSMAI)
Opinion

Is AI-generated Content the Spam of Our Time?

Lately I’ve been coming across a lot of content online that appears to be AI generated. I’ve seen it in articles, blogs and whitepapers, on news sites and social media, and in email, product marketing, and media releases.

Daniel E. Craig
Daniel E. Craig
Founder, Reknown
Reknown
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Chatbots, Robotics & AI
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Content Marketing
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Daniel E. Craig
by Daniel E. Craig
1 May 2024ReknownSales & Marketing
Reknown
Opinion

How Can the Hospitality Businesses Adapt to the New Generation of Guests?

The demographics of hospitality consumers are changing; millennials, Gen Z and Gen Alpha are now a predominant audience. These new audiences bring new guest expectations, from digitalised experiences and convenience to social consciousness. While th...

Tanya Girdhar John
Tanya Girdhar John
Vice President, Marketing at IDS Next
IDS NEXT
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Market Segments
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Tanya Girdhar John
by Tanya Girdhar John
30 April 2024IDS NEXTSales & Marketing
IDS NEXT
From Wall Street and Silicon Valley to Hospitality Leader: Exclusive Interview and Insights from DerbySoft Co-Founder Feng Ou
Opinion

From Wall Street and Silicon Valley to Hospitality Leader: Exclusive Interview and Insights from DerbySoft Co-Founder Feng Ou

Steve Jobs once said, “The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind.” There is, perhaps, no more relevant sentiment to apply to the hospitalit...

Alan Young
Alan Young
Hospitality Industry Advisor, College Professor, and Co-Founder of Puzzle Partner
Puzzle Partner Ltd.
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Alan Young
by Alan Young
24 April 2024Puzzle Partner Ltd.Sales & Marketing
From Wall Street and Silicon Valley to Hospitality Leader: Exclusive Interview and Insights from DerbySoft Co-Founder Feng Ou
Redefining Hotel Technology| By Michael Toedt
Opinion

Redefining Hotel Technology| By Michael Toedt

The hospitality industry, renowned for its service ethos, is confronting a paradox. Despite the intent to tailor services for each guest, hotel management has fallen into a pattern that inadvertently inflates costs and erodes guest loyalty. This pat...

Michael Toedt
Michael Toedt
CEO and Founder, dailypoint
dailypoint™
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Michael Toedt
by Michael Toedt
23 April 2024dailypoint™Sales & Marketing
Redefining Hotel Technology| By Michael Toedt