Should You Use A Blog Or Email Marketing For Your Travel Brand?
Should you invest in blog content or email content for your travel brand? Take a look at the factors and benefits of both types of content.
Less than five years ago, starting a blog was a huge marketing focus in the travel community.
Not only did the SEO bonuses have a lot of appeal, but travel blogging was also an incredibly popular format that promised a large target audience if you found the right niche.
While the majority of travel blogs are still going strong, email marketing has been having a moment in the last few years as well.
With its low cost, high ROI, and simple method of keeping customers engaged, questions have recently surfaced about whether sharing content via email is better than posting it to a blog.
First things first: This isn’t a post comparing the two approaches to crown an overall winner.
Blog content creation and email marketing are two pretty different types of content, and both have their benefits.
However, if you’re a new travel brand wondering which format to focus on, or want to change your marketing strategy by pouring more resources into an approach, it’s definitely worth examining each with several different factors in mind.
