Finding and appealing to travelers online means getting to know them—their preferences, habits, and how these might change in the moment. Searching and booking travel no longer follows traditional paths. Travelers show intent at any time and any place.

With many companies adopting a work-from-anywhere ethos, “bleisure” or “workations” are on the rise. These trends result in longer lengths of stays and last-minute bookings. To add an additional layer of complexity, travelers have developed higher expectations for their digital travel experiences, craving personalized and compelling content—without sacrificing privacy.

Now, travelers want to be inspired every step of the way. Whether it’s a last-minute trip or spending the year planning the perfect vacation, creating unique experiences that meet traveler expectations starts with first-party data. First-party data gives you the building blocks to understand online behavior, helping you target and engage your audiences on an individual level.

As first-party data becomes critical to the hotelier’s toolkit, Sojern and Benchmark Research Partners surveyed hotel marketers around the world to discover how they are prioritizing first-party data strategies.

In How Hotel Brands Are Using First-Party Data to Drive Revenue and Build Stronger Relationships, you will learn:

  • How first-party data is solving the challenges hotel marketers face.
  • How hotel marketers worldwide are implementing first-party data.
  • How first-party data improves campaign effectiveness and exceeds marketing objectives.
  • How marketing partners like Sojern can enrich your first-party data.

The ways in which hotel marketers are utilizing first-party data are evolving, and our survey showed that these strategies are building stronger guest relationships and increasing direct bookings. 

Read the full article at Sojern