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Opinion

Should hotels refuse to join a club which would have them?

The current battleground for the big hotel chains is not pipelines, but loyalty members. Marriott may be the leader in terms of portfolio, but the size of its loyalty programme, Marriott Bonvoy, is being challenged by Hilton Honors.

Alex Sogno
Alex Sogno
CEO, Global Asset Solutions
Global Asset Solutions
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CRM & Loyalty
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Clubs
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Luxury Travel
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Alex Sogno
by Alex Sogno
10 September 2024Global Asset SolutionsCRM & Loyalty
Global Asset Solutions
Data-Driven Personalization: Are Hoteliers Missing the Mark?
Opinion

Data-Driven Personalization: Are Hoteliers Missing the Mark?

As guest expectations for personalized experiences continue to rise, hotels face escalating pressure to deliver tailored content that resonates on an individual level. Instant gratification is now the norm, with guests anticipating that hotels will ...

Joe Vargas
Joe Vargas
SVP & General Manager, Infor Hospitality
Infor
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Sales & Marketing
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Information Technology
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CRM & Loyalty
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Lodging Industry
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Joe Vargas
by Joe Vargas
5 September 2024InforCRM & Loyalty
Data-Driven Personalization: Are Hoteliers Missing the Mark?
Personalized Experiences: Innovative Approaches to Building Guest Loyalty
Opinion

Personalized Experiences: Innovative Approaches to Building Guest Loyalty

In the competitive landscape of the hospitality industry, earning and rewarding guest loyalty is paramount and properties looking to remain competitive must adopt hospitality solutions that take a comprehensive approach to building and maintaining g...

Terrie O’Hanlon
Terrie O’Hanlon
Chief Marketing Officer (CMO) at Agilysys, Inc.
Agilysys
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CRM & Loyalty
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Guest Experience
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Terrie O’Hanlon
by Terrie O’Hanlon
5 September 2024AgilysysCRM & Loyalty
Personalized Experiences: Innovative Approaches to Building Guest Loyalty
Be More Interesting by Showing More Interest
Opinion

Be More Interesting by Showing More Interest

When I was a teenager, Johnny Carson hosted The Tonight Show. I found him to be more than entertaining. I found him to be interesting. It didn’t take long for me to realize that what made him interesting was that he was truly interested in his guest...

Shep Hyken
Shep Hyken
Customer Service and Experience Expert, Keynote Speaker and Bestselling Author
Shepard Presentations, LLC.
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CRM & Loyalty
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Guest Experience
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Shep Hyken
by Shep Hyken
4 September 2024Shepard Presentations, LLC.CRM & Loyalty
Be More Interesting by Showing More Interest
In Customer Service, It’s Not the Destination – It’s the Journey
Opinion

In Customer Service, It’s Not the Destination – It’s the Journey

Ralph Waldo Emerson, the American philosopher, is often credited with saying, It’s not the destination, it’s the journey. The idea is that the journey is just as important—maybe even more so—than arriving at the destination.

Shep Hyken
Shep Hyken
Customer Service and Experience Expert, Keynote Speaker and Bestselling Author
Shepard Presentations, LLC.
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CRM & Loyalty
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Guest Experience
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Shep Hyken
by Shep Hyken
28 August 2024Shepard Presentations, LLC.CRM & Loyalty
In Customer Service, It’s Not the Destination – It’s the Journey
Opinion

Being Different or Being Better … It’s Your Choice

Do you want to be better or different? That’s the question that Sally Hogshead, an amazing professional speaker who specializes in being fascinating, shared in a recent speech I had the pleasure of experiencing. While most of her work is about how t...

Shep Hyken
Shep Hyken
Customer Service and Experience Expert, Keynote Speaker and Bestselling Author
Shepard Presentations, LLC.
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CRM & Loyalty
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Guest Experience
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Shep Hyken
by Shep Hyken
22 August 2024Shepard Presentations, LLC.CRM & Loyalty
Shepard Presentations, LLC.