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Opinion

Understanding the value proposition of paid and free Google Hotels

It’s nothing new that Google Hotels has become the most relevant metasearch player, with nearly 85% share in 2022. Most hotels can see this in their own figures. There are a number of reasons for this success: new placements for Google Hotels in sea...

Pablo Delgado
Pablo Delgado
Managing Partner & CEO America at MIRAI
mirai.com
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Search Marketing
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Pablo Delgado
by Pablo Delgado
7 March 2023mirai.comAdvertising
mirai.com
Supplier News

Tambourine has been named a 2023 Google Premier Partner

Tambourine, the Fort Lauderdale-headquartered digital marketing technology company serving hotels, resorts, and tourism destinations worldwide, has been named a 2023 Premier Partner in the Google Partners program, a status awarded to only the top 3%...

Tambourine
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Awards and Accolades
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Digital Marketing
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Advertising
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Tambourine has been named a 2023 Google Premier Partner22 February 2023TambourineAdvertising
Tambourine has been named a 2023 Google Premier Partner
Supplier News

Google’s Free Booking Links: The Secret Weapon for Hotels in the Battle for Direct Bookings

There’s no denying the dominance of Google when it comes to search marketing. In October 2022, Google’s market share of search was 91.2%, making it by far the most popular search engine in the world.For hotels, Google offers numerous opportunities f...

D-EDGE Hospitality Solutions
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Search Marketing
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Google’s Free Booking Links: The Secret Weapon for Hotels in the Battle for Direct Bookings 2 February 2023D-EDGE Hospitality SolutionsAdvertising
Google’s Free Booking Links: The Secret Weapon for Hotels in the Battle for Direct Bookings
The Peninsula Hotels’ New “Peninsula Perspectives” Campaign Spotlights Employees’ Personal Journeys
Press Release

The Peninsula Hotels’ New “Peninsula Perspectives” Campaign Spotlights Employees’ Personal Journeys

Known throughout the world for its portfolio of luxurious properties – and the remarkable long-term dedication of its team members – The Peninsula has created a new global brand campaign, “Peninsula Perspectives,” which honors the diverse individual...

The Hongkong and Shanghai Hotels, Limited (Peninsula)
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Peninsula
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The Peninsula Hotels’ New “Peninsula Perspectives” Campaign Spotlights Employees’ Personal Journeys21 January 2023PeninsulaAdvertising
The Peninsula Hotels’ New “Peninsula Perspectives” Campaign Spotlights Employees’ Personal Journeys
Supplier News

Growing reservations volume shows the value of Google Hotel Ads for small accommodation providers

As hoteliers continue to battle economic challenges and build out strategies to successfully recover from the impacts of the pandemic, Google Hotel Ads is providing a way for small properties to maximise bookings and revenue.

Little Hotelier
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Mobile Marketing
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Online Travel Agencies (OTA)
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Search Marketing
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Advertising
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Growing reservations volume shows the value of Google Hotel Ads for small accommodation providers18 December 2022Little HotelierAdvertising
Growing reservations volume shows the value of Google Hotel Ads for small accommodation providers
Opinion

Influence Travelers with Native Advertising

At Expedia Group Media Solutions, we’re continuously growing and innovating to help our travel partners around the globe reach, engage, and convert travelers. The latest innovation we’re excited to introduce is a new and improved Native Advertising ...

Christine Walker Scarce
Christine Walker Scarce
Director, Product & Sales Marketing at Expedia Group Media Solutions
Expedia Group Media Solutions
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Sales & Marketing
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Christine Walker Scarce
by Christine Walker Scarce
23 November 2022Expedia Group Media SolutionsAdvertising
Expedia Group Media Solutions