HSMAI Successfully Launches ROC Middle East In Dubai

On December 4, for the first time in the association's history, the Hospitality Sales and Marketing Association International (HSMAI) hosted its renowned Revenue Optimization Conference (ROC) in Dubai. This was ROC's fifth global event of the year, other ROC locations include The United States, The Netherlands, Singapore, and Brazil. ROC's hugely successful launch at Madinat Jumeirah brought together Revenue Management, Distribution, Sales and Marketing executives in the hotel industry with a programme compiled of education, collaboration and innovation. Each year, ROC delivers the most compelling and comprehensive revenue management event for the hotel industry.

"The Middle East is one of the most rapidly expanding markets for hospitality—we're pleased to bring timely insights into revenue optimization to the region's hotel professionals," said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI.

The inaugural event attracted 200 hotel commercial executives, travel technology and key partners in the hospitality industry, with professionals travelling from throughout the middle east as well as internationally to attend. The one-day general session strategy conference featured an opening keynote presentation on global consumer trends by Lorraine Sileo, SVP, research and business operations, of PhocusWright, Inc. Additional programming throughout the day included panels on pricing strategy, digital marketing, key revenue management topics, and did not miss on covering MICE and the value proposition of hotel restaurants and bars.

HSMAI ROC Middle East also featured an impressive partner showcase; Gold Partners included Almosafer, Cendyn and Duetto; Silver Partner included Illusions, iWTX, Jumeirah and Tajawal; amongst another 19 Bronze and support partners.

"HSMAI is delighted that ROC has been so well received by both our regional and international attendees, and we are excited to showcase an even more compelling line up of speakers and discussions next year. HSMAI is committed to growing business for hotels and their partners, and we are the industry's leading advocates for intelligent, sustainable hotel revenue growth. We look forward to further engaging with the regional hospitality community and expanding our network of hotel professionals and partners to provide them with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue in the Middle East', said Mona Faraj, managing director of the HSMAI Middle East Chapter.

To learn more about HSMAI and becoming a member please visit the HSMAI Middle East website