HospitalityNet™, Oracle Hospitality, and Nor1 presented an insightfull event to the global hospitality industry last week. The event focused on the acquisition of Nor1 by Oracle Hospitality and how this new powerhouse alliance would beneficially impact hoteliers in every region of the globe.

The unique tête-à-tête between Alex Alt, Senior Vice President and General Manager, Oracle Hospitality, and Jason Bryant, Vice President Nor1/Oracle Hospitality, was amplified when end-users of the technology joined the live stream to interact with the executives. The questions ranged from why Oracle brought Nor1 through the mechanics of the acquisition.

When asked why Oracle decided to bring Nor1 into the fold, Alex Alt explained that Nor1 helps generate incremental high margin revenue for hotel properties and complements Oracle Hospitality products, traditionally viewed as cost-centers. "The solution adds value and can help our customers recover the top line of their business. Oracle is also in a unique position to remove the friction that has historically been in the way between Nor1 with Opera accounts. Now we have effectively made the combination pain-free, commercially, technically, procedurally, to get Nor1 up and running in a hotel that's using the Opera PMS."

Jason Bryant, VP of Nor1, added, "The alignment between the two companies was the most important factor to the entire team at Nor1. We all share a vision on the importance of measuring, managing, and monetizing guest engagement. At the end of the day, that is fundamentally what we do. And I think that is the significant value proposition that we bring into the Oracle Hospitality mix."

For attendees listening to the live event, it was informative, educational, and interactive. The session explored innovative ideas and confirmed how passionate both Oracle and Nor1 are about the rebound of the hotel industry to ensure it comes back more vital than ever.

The interviews were followed up by one-on-one questions from the hotel-specific panelists, representing seasoned veterans from all areas, including IT, Revenue Management, and Operations. The guest panelists included:

• Gunnar van Hagen, COO, Lindner Hotels
• Riko van Santen, CIO, Kempinski Hotels
• Vikram Pradham, GVP, Revenue Management, Wyndham Hotels & Resorts

"This panel format is a great way to get everyone engaged in these important conversations," stated Henri Roelings, Founder of Hospitality Net. "It is refreshing to see technology providers interacting with the tech users from both a high level and from a granular perspective."

About Hospitality Net

Hospitality Net, powered by Hsyndicate, is the #1 ranked website for the global hospitality community. Recognized as the most influential industry trade publication, Hospitality Net attracts the largest number of unique visitors, page views and targeted subscribers through its unparalleled network of sites and partners. Since its inception in 1999, Hospitality Net has been regarded as the most trusted source for industry leaders and experts to connect, share, and learn. Content is distributed to a network of partner sites and associations including HFTP, HSMAI, and HITEC, and supports all facets of the business including opinion articles, press releases, appointments, events, job openings, webinars, reports, sponsored content, and digital advertising. Hospitality Net has the most innovative publishing and distribution technology, as well as robust reporting capabilities to ensure clients can maximize their marketing ROI and measure their success. To learn more, visit hospitalitynet.org.

About Oracle

Oracle offers suites of integrated applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at www.oracle.com.

About Oracle Hospitality

Oracle Hospitality brings over 40 years of experience in providing technology solutions to independent hoteliers, global and regional chains, gaming, and cruise lines. It provides hardware, software, and services that allow customers to use data to drive personalized guest experiences, maximize profitability and encourage long-term loyalty. OPERA is recognized globally as the leading property management platform and offers open APIs to serve as a platform for industry innovation. Visit www.oracle.com/Hospitality to learn more.

About Hospitality Net

Acting as a ‘neutral’ broker and publisher of hotel business information, Hospitality Net is the #1 ranked global website for the global hospitality community. Hospitality Net enables all industry stakeholders to amplify visibility on its platform and connect with the industry globally through a membership business model, unlike any other publishing initiative in the industry. Members include actors throughout the hospitality spectrum - hotel groups, vendors/suppliers, associations, universities/schools, consultants, and event organizers. To learn more, visit hospitalitynet.org. To learn more, visit hospitalitynet.org.