Undervalued and unloved, the brand websites of many hotel companies need more than a bit of care and attention. With travel finally taking off, what should hoteliers focus on to improve their direct websites in order to ensure they receive their fair share of online bookings?

During this short, 20 minutes interview Michael Bennet, CMO at Cendyn share some insights on how to drive direct bookings and maximize the presence of their brand.com website. He also shares some of the different initiatives and products that Cendyn offers to help hoteliers with this.

About Cendyn

Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions. Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests; drive them to book direct, and grow loyalty and revenue across the spectrum of digital guest interactions. To find out more, visit cendyn.com.

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