Following Tripadvisor’s July launch and months of successful public beta testing of an AI-powered travel itinerary generator, Tripadvisor announces a new AI-driven feature that summarizes reviews to give travelers a brief, digestible overview of each hotel.

How it works: Now visible to a subset of users, frequently-reviewed hotels* on Tripadvisor display a brief summary of their attributes, powered by AI. These summaries compile popular themes and details from the reviews and opinions on Tripadvisor from real travelers who have visited these hotels. The feature will roll out progressively to English-language users in the U.S. and Canada over the next few weeks

This feature also summarizes community perspectives on key attributes of quality about each hotel such as location, atmosphere, or rooms. Now, when deciding where to stay, travelers have access to rich, concise content so they can book with more confidence.

While there are other examples of AI-powered review summaries, Tripadvisor’s approach is noteworthy and unique because it enables travelers to more easily find specific reviews about each attribute. For example, travelers can see the set of real traveler reviews that contributed to an assessment of a “central” location. This proof point helps instill confidence in both travelers and hotel owners about where the content is derived from.

— Source: TripAdvisor— Source: TripAdvisor
— Source: TripAdvisor
Tripadvisor continues to seek opportunities to combine generative AI with our platform’s wealth of review and traveler intent data to provide more valuable and trustworthy guidance for our members. We believe this update helps travelers easily discover the most important information about a hotel, enabling them to make faster decisions and ultimately plan better trips. Sanjay Raman, Chief Product Officer at Tripadvisor

Both travelers and owners can provide feedback about any AI-generated hotel review summary. Tripadvisor plans to scale this feature in the future to include more travel categories, such as restaurants and things to do, as well as make it available in more markets and on native app platforms.

New Updates to AI-Powered “Trips” Planning Tool

In addition to review summaries, Tripadvisor improved upon its Trips product with the following key updates:

  • Inclusion of hotels in AI-powered itinerary recommendations.
  • Dynamic activities that each destination is known for are now included in the prompt for interests when travelers are creating an itinerary – for instance, Irish whiskey distilleries in Dublin.
  • Itinerary recommendations organized by proximity, grouped by day, and within a day, to allow travelers to minimize their travel time between recommended places.
  • Personalized “For You” recommendations served inside the Trips product, based on each users’ saves.

These updates, all currently live, offer more personalized, helpful guidance for travelers while they plan. Tripadvisor will continue to upgrade the Trips product in the coming months in its mission to help make everyone a better traveler.

*AI-powered review summaries are active on hotels globally that have received a threshold number of English reviews in the past 12 months. This feature is currently available to a subset of English-language users in the U.S. and Canada. 

About Tripadvisor

Tripadvisor, the world's largest travel guidance platform*, helps millions of people each month** become better travelers, from planning to booking to taking a trip. Travelers across the globe use Tripadvisor's website and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than a billion reviews and contributions, travelers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby.

Tripadvisor LLC is a wholly owned subsidiary of Tripadvisor, Inc. (Nasdaq: TRIP). The subsidiaries of Tripadvisor, Inc. own and operate a portfolio of travel media brands and businesses, operating under various websites and apps.

* Source: SimilarWeb, unique users de-duplicated monthly, November 2024
** Source: Tripadvisor internal log files

Casey Brogan