Revinate selected as preferred CRM provider for The Leading Hotels of the World
Global leader in independent luxury hospitality and global leader in hospitality technology have entered into a preferred vendor alliance.
Palo Alto, US | December 2023
Revinate, a global leader in hospitality technology, is pleased to announce that it has been specially chosen by The Leading Hotels of the World (LHW) as their preferred CRM provider — managing guest data for the largest collection of independent luxury properties. LHW has more than 400 luxury properties in over 80 countries.
Revinate is now part of LHW’s Leading Strategic Sourcing (LSS) program, spearheaded by LHW and DayBlink GPO. The program offers a strategic group purchasing program for LHW’s portfolio of global, independent hotels. The program serves members by helping them capture new demand, access innovative sales, marketing, and technology solutions to empower their success, and drive value to hotels in other strategically important categories.
Digital transformation is an important focus for LHW’s membership, with senior leadership at the collection now working towards delivering a technology stack that member hotels can leverage to drive their digitization.
Michael Lederman, Vice President of IT at LHW, describes the alliance and said, “Choosing to add Revinate to our LSS program is an important step forward to provide our members with a CRM solution that delivers true digital transformations and deepens their relationship with their guests.”
LHW hotels across the world will leverage Revinate’s CRM solution to drive significant direct revenue and deliver personalized communication to all guests. LHW member hotels like The Landmark London and Botanic Sanctuary Antwerp already use Revinate Marketing to transform and deliver successful email campaigns. As independent hotels, LHW member hotels care deeply about guest experiences.
With Revinate Marketing and CRM, hoteliers can expect to use data-driven insights that not only facilitate exceptional guest experiences, but drive direct revenue. When hoteliers can collect, synthesize, and target guest data, establishing deeper relationships is possible — generating guest loyalty with ease
LHW member hotels are already familiar with Revinate. Globally, all LHW hotels use Revinate Guest Feedback to routinely improve the guest experience and excel in reputation management. With Revinate Marketing and CRM solution, Revinate continues to impress LHW member hotels with easy-to-use solutions that intelligently enhance data collection, promote a clean database, and provide further opportunities for segmentation to accurately target guests.
Karen Stephens, Chief Revenue Officer at Revinate said, “We are thrilled to work alongside The Leading Hotels of the World. We’re excited to see LHW hotels elevate their marketing strategies and create campaigns backed by data so that each property can truly optimize every touchpoint with their guests and bring in even more revenue.”
About The Leading Hotels of the World, Ltd. (LHW)
Comprised of more than 400 hotels in over 80 countries, LHW is the largest collection of independent luxury hotels. In 1928, 38 independent hoteliers came together to create LHW. Since then, the Company has carefully curated distinctive hotels, resorts, inns, chalets, villas, and safari camps from the snow-capped Alps of Europe to the African veldt, to share them with adventurous souls who seek the remarkably uncommon. The LHW community is filled of exceptional individuals, united by a passion for the surprising discoveries and details that come with every experience. LHW hoteliers are artisans of hospitality whose expertise, commitment to excellence, and individual flair allows them to create story-worthy moments for their guests. And it is these authentic, individualized experiences combined with the warm hospitality and high-touch service they provide that keeps discerning travelers returning again and again. LHW’s collection covers the globe and promises a broad range of destinations and uncommon experiences, enhanced by LHW’s tiered guest loyalty program Leaders Club.
From converted former palaces, and countryside retreats run by the same families for generations, to gleaming skyscrapers in dynamic urban centers, serene private island escapes, glamorous tented camps – and beyond – explore, find inspiration, and experience unforgettable travel moments.
For more information visit: www.lhw.com, Facebook @LeadingHotels, Twitter @LeadingHotels and Instagram @leadinghotelsoftheworld
About Revinate
Revinate is a direct booking platform that leads the hospitality industry in driving direct revenue and increased profitability.
Our products and our people combine to give hoteliers the superpowers they need to crush their goals. With Revinate, hoteliers shift share away from OTAs and drive tangible results across an individual property or a portfolio. Our industry-leading, AI-powered, customer data platform collects, unifies and, synthesizes data giving hoteliers a foundational advantage.
Hoteliers gain critical intelligence – guest lifetime spend, stay preferences, ancillary revenue, and more. With our Rich Guest Profiles database, hoteliers don't need to guess who their most profitable guests are, or how to drive conversions across email, voice, messaging, and digital channels.
Revinate's direct booking platform and omnichannel communication technology powers 900+ million Rich Guest Profiles across 12,500+ hotels to drive over $17 billion in direct revenue.
Sanjana Chappalli
VP of Brand Marketing and Communications
