News

Finding Your Guests in the ChatGPT Data, Most Hotel Budgets Are Agreed but Few Are Owned, The HR Playbook for Competing with Alternative Stays

Friday brought Martin Soler on what OpenAI's Signals data shows about who uses ChatGPT for information-seeking and what it means for ChatGPT ad placements, Muhammad Tanveer's Revenue Provenance Ladder for testing whether hotel budgets are owned or merely agreed, and Merrick P. Dresnin's HR playbook for competing with alternative stays. France's lease reform, Gen Z travel spending, and seven property announcements closed the week.

Have Hotel Websites Become the Least Important Part of the Journey?, Expedia Adds 30+ AI Features as European Trust Lags, Boutique Hotels Win on Specificity at BLLA 2026

Thursday brought a World Panel viewpoint on whether hotel websites are now the least important part of the customer journey, Expedia's 30-plus AI features against Phocuswright's finding that fewer than one in four European travelers trust AI travel results, and Ariela Goharik Kiradjian's BLLA conference takeaways. Lodging Econometrics' record pipelines, Antalya's COP31 rates, and four property announcements rounded out the session.