HOTEL TYPE: Group

SOLUTIONS USED: Revinate Marketing with Shopping Cart Abandonment, Revinate Guest Feedback

REGION: APAC

GOAL: Capture and convert bounced booking engine inquiries

STRATEGY: Engage users that abandoned the booking process with incentives to book direct

RESULTS: 600 abandoned cart leads turned into 92 reservations for the portfolio.

Meet the customer

“Once it’s set up, Shopping Cart Abandonment works in the background to drive direct bookings, freeing up the marketing team to work on other projects.”

Stephen Howard

Group Director of Marketing

The brand

The Ovolo Group is a collection of contemporary hotels that keeps guests connected to the little luxuries they love, all effortlessly included. The company prides itself on being in touch with the modern traveler through award-winning interior designs, detail-driven comforts, complimentary value-added services like the mini bar and breakfast, with cutting-edge technology. Ovolo Hotels have been acknowledged for Hotel and Accommodation Excellence, receiving the accolade “Hotel Brand of the Year”, at the 2019 and 2020 HM Awards.

A proud Hong Kong brand, Ovolo Group remains a family-owned and privately-operated business operating four hotels and three restaurants in Hong Kong, and eight hotels and seven restaurants across Australia in Sydney, Melbourne, Canberra and Brisbane

The challenge

In April of 2022, Ovolo Hotels added Revinate’s Shopping Cart Abandonment (SCA) solution to their tech stack. They had been Revinate Guest Data Platform customers for a year and were excited to try the add-on solution. The group was experiencing significant shopping cart abandonment and the marketing team knew that getting a small percentage of people who abandoned the booking process to convert would drive direct bookings and significant revenue.

The solution

Revinate’s Shopping Cart Abandonment tool helps capture and convert bounced booking engine inquiries. Potential guests that enter the booking engine but leave without completing their booking are added into the Revinate CRM as a new non-booked lead, with the relevant booking data. Hotels can then automatically send emails to remind the potential guest about the property and drive engagement. Across all clients, Revinate SCA follow-up emails convert around 15% of abandoned guests, so Ovolo Hotels wanted to get started quickly.

The Revinate implementation team got Ovolo Hotels up and running with SCA in weeks.

Because SCA automates the entire process, Ovolo Hotels didn’t have to do more than create the email campaign and watch the results. Stephen Howard, Group Director of Marketing says, “Once it’s set up, SCA works in the background to drive direct bookings, freeing up the marketing team to work on other projects.”

Following Revinate’s best practices, Ovolo Hotels made sure that the first email was simple and to the point. In fact, it included less than 50 words and one CTA – – Book Now. The copy focused on the perks guests receive when booking direct and the ability to cancel the reservation, something that OTAs don’t allow without penalty.

The results

Without offering any discounts, Ovolo Hotels was able to pay for Shopping Cart Abandonment with just one campaign, thanks to the effectiveness of the solution. Stephen says, “SCA is a powerful solution in our technology stack and one that I know definitely drives ROI.”

Want results like these? Add SCA to your Revinate Marketing account today.

About Revinate

Revinate is a direct booking platform that leads the hospitality industry in driving direct revenue and increased profitability.

Our products and our people combine to give hoteliers the superpowers they need to crush their goals. With Revinate, hoteliers shift share away from OTAs and drive tangible results across an individual property or a portfolio. Our industry-leading, AI-powered, customer data platform collects, unifies and, synthesizes data giving hoteliers a foundational advantage.

Hoteliers gain critical intelligence – guest lifetime spend, stay preferences, ancillary revenue, and more. With our Rich Guest Profiles database, hoteliers don't need to guess who their most profitable guests are, or how to drive conversions across email, voice, messaging, and digital channels.

Revinate's direct booking platform and omnichannel communication technology powers 900+ million Rich Guest Profiles across 12,500+ hotels to drive over $17 billion in direct revenue.

Sanjana Chappalli
VP of Brand Marketing and Communications
Revinate, Inc.

View source