Happy Guest, Happy Hotel

You have a beautiful hotel, filled with luxury touches to make your guests’ stay as comfortable and memorable as possible. But are you truly ‘owning’ the guest experience from the moment of booking and beyond?

Communication is the key to the new wave of brand loyalty.

If you make communication easy, personal and accessible, you open an opportunity to a new level of guest loyalty… And following loyalty, of course, follows revenue.

It’s time to own the guest experience through mobile, personalised, digital technology.

In today’s world, digital technology can be as much a curse as a blessing for hoteliers.

Opportunity for hotels to create touch points of communication and connection with guests is rife. Yet, the threat of ‘losing’ guests to alternative services or sources of information is also very much a reality.

With competition in the travel industry at an all-time high, it’s essential for hotels to maintain control of the guest experience from beginning to end to ensure both brand loyalty and the highest level of customer satisfaction.

Hotels have worked hard to create guest satisfaction with on-site comfort and design. Although these efforts enhance the guest experience during their physical stay, there is still enormous opportunity to engage the guest over a much longer time frame – namely from the moment of booking, through their stay and beyond.

The great news is that digital technology can be harnessed to regain control of the guest experience.

In curating a ‘personal’ relationship between yourself and each individual guest, you not only encourage their brand loyalty but also start to increase your potential for extra income.

Why ‘Owning’ the Guest Experience is More Important Than Ever

Guests are bombarded with distractions when they travel: Third party booking sites, general travel websites, independent city and restaurant guides all work hard to draw attention away from you and back to themselves.

Each time your guests engage with an alternative service, you’re losing an opportunity to connect. And that loss of connection means loss of income, both within their stay and beyond.

If you had the opportunity to create connection – one with the ability to meet your guests every need on all levels, these distractions fade into insignificance.

More so, if you could be present on their main tool of communication – their own personal mobile device – you could literally exist beside them 24/7.

It’s Time to Take Action

With the guest experience at the core of any hotel’s success, the opportunity to maintain consistent, focused and personalised communication with guests on a personal level is simply too profitable to ignore.

If you’re looking to stand out as innovators in your industry, whilst offering your guests a truly forward-thinking service, you need to think smart.

Ilona Gyöngy Dr. Váradi
Co-Founder
DIGITISME