For as long as we can remember, IHG, which has brands like Holiday Inn, Holiday Inn Express and many others handled their SEO marketing efforts in-house.

The title and meta descriptions were written by their team as they did not allow input from the hotel directly or anyone who may have handled the marketing on behalf of the hotel. Previously limited by lack of custom optimization, many owners went the route of vanity sites for IHG hotels.

But, evolution is upon us!

We have recently select Holiday Inn Express branded hotels where you can edit the hotel’s metadata on the brand site.

Within IHG Concerto you can search for item #6222 to find the SEO data fields.

This is a huge win for the hotel!

This allows you to take control of your Search Engine Optimization and Content Strategy by marketing to the hotels local market.

By selecting your city and inputting your demand generator keywords into the titles and meta descriptions, this allows for you to be competitive in the local market by speaking their language.

— Source: Cogwheel Marketing— Source: Cogwheel Marketing
— Source: Cogwheel Marketing

Update your SEO City Name and Hotel Page Title

— Source: Cogwheel Marketing— Source: Cogwheel Marketing
— Source: Cogwheel Marketing
— Source: Cogwheel Marketing— Source: Cogwheel Marketing
— Source: Cogwheel Marketing

Modify title and meta descriptions on additional pages

Functionality Availability in Concerto

We are excited to see this coming into play though it is not widespread yet. Not all Holiday Inn Express hotels have fields that are editable and so far we can see the fields for a Holiday Inn but they are currently marked as “read-only”.

But, no fear! Email the IHG Ignite team at [email protected] to have it updated for you.

Currently, they will update the 4 Primary Pages:

  • Home
  • Dining
  • Things to do
  • Packages

How to Optimize Limited Time Features

For additional ways you can “SEO” your IHG brand site check out our blog about how to leverage LTF (Limited Time Features) for Search Engine Optimization for IHG hotels.

About Cogwheel Marketing

Cogwheel®️ Analytics is a hotel digital marketing reporting and business intelligence tool for hotel management companies and ownership groups of both branded and independent hotels. It aggregates data from multiple sources to allow companies to identify trends and opportunities, in both portfolio and individual hotel level views. It provides an online scorecard with benchmarks against other hotels to identify gaps in your total online presence, similar to a STAR report. With one-click reports, owners and operators can understand the efforts made towards gaining more exposure across the customer journey. Unlike most tools in the hospitality industry, Cogwheel Analytics primarily focuses on booked revenue, not consumed, to map the various data points up to the point of conversion. Sample data points include channel mix, website performance, social media and paid efforts including OTA Ads, MetaSearch and Google SEM.

Stephanie Smith
Founder and Digital Matriarch
+1 540 239 1052
Cogwheel Marketing

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