Unlock the Power of Digital Transformation: Transform Your Mindset, Transform Your Hotel
To implement a successful digital transformation process for your hotel it is key that you have a system that works with you, not just for you.
A successful digital transformation process assures that people and technology work harmoniously to create a magical experience for everyone involved.
I will in this article show your hotel the one important thing that will unlock the power of digital transformation.
Let’s dive in…
Unlock the Power of Digital Transformation: Transform Your Mindset, Transform Your Hotel
What is the primary reason most digital transformation strategies fail?
Lack of a transformational system?
No change in leadership/management strategy?
Going to the transformation too fast?
No budget for a transformation?
Lack of the right skill set?
These are all relevant factors that we need to consider. But the primary reason that most digital transformation strategies fail is due to a faulty mindset.
The majority of hotel employees will naturally perceive digital transformation as a change to the status quo.
And change triggers fear, anxiety, gradual change (uncertainty), confusion, frustration, and false start (doubt). As a result, you might experience a lot of resistance or in the worst case sabotage.
And if your hotel experience resistance or sabotage then no technology will come and save the day.
Transform your Mindset
Why should your hotel focus on transforming people's mindsets?
With the change, people's mindset is naturally designed to default to fear. And fewer people that are actively involved in the change more likely it is that it will spiral down the path towards resistance and even sabotage.
I have experienced this myself where my mindset due to some changes took me on a journey that started with fear and spiraled down to I end up sabotaging my own progress. Within a group, peer pressure will just amplify this behavior.
I wanted to find a system that would help me tell a more empowering story. And this had to be a step-by-step system that took into account my current perceptions and transformed it into an experience that was bigger than just myself.
Digital Transformation Matrix for Hotels
I already had two processes in place that supported my transformation process;
- Digital Transformation System
- Discover what you have and be thankful
- Build relationships and make friends first
- Unlock new possibilities - embedded hospitality
- Collaborate with the community
- Optimize, be thankful, and celebrate
Combining these two processes into a digital transformation matrix gave me the unique perspective of the journey that I was looking for.
I realized that if continued with the same perceptions of change I would end up settling with my underpowering beliefs.
It had come to a point where I had to make a decision if I wanted to continue on with the journey of my old stories or if I would create new stories that supported more empowering beliefs.
And since I already had a digital framework and system in place I made an educated decision to create a digital transformation matrix that gave me a birdseye view of a transformation process where people and technology work in harmony.
Transform your Hotel
A successful transformation starts with your hotel working with people - employees, customers, and the community.
GRATITUDE
The first pillar of digital transformation starts with GRATITUDE.
What are your employees and leadership grateful for?
What is your customer grateful for?
What is your community grateful for?
An attitude of gratitude will trigger joy and happiness which are key fundaments for increased productivity.
AUDIT - discover what you have
PEOPLE
- Reflect on your thinking and emotions: Take some time to sit quietly and pay attention to the thoughts and emotions that come up for you. Try to observe them without judgment or trying to change them.
- Keep a journal: Writing down your thoughts and emotions can help you to better understand them. You can also look back on your journal entries to see patterns or themes in your thinking.
- Practice mindfulness: Mindfulness is the practice of being present at the moment and paying attention to what is happening in your mind and body. Mindfulness techniques such as meditation and yoga can help you to become more aware of your thoughts and emotions.
- Talk to a professional: A professional can help you to explore your thoughts and emotions in a safe and supportive environment. They can also help you to develop coping strategies for dealing with difficult thoughts and emotions.
- Try new things: Trying new experiences can open you to new perspectives, thoughts, and emotions.
Remember, it's a continuous journey and takes time and effort to truly understand oneself. Today I begin and end my day with an attitude of gratitude
TECHNOLOGY
- What are the main pain points and areas of opportunity for the hotel in terms of technology and digital services?
- How can technology be used to enhance the guest experience, improve operational efficiency, and increase revenue?
- How will the hotel ensure that its digital transformation strategy aligns with its overall business objectives and goals?
- What kind of technology infrastructure does the hotel currently have in place and what upgrades or changes may be necessary to support a digital transformation?
- What are the most important security and privacy concerns for the hotel when it comes to digital transformation, and how will these be addressed?
- How will the hotel measure the success of its digital transformation initiatives and make changes or course-correct as necessary?
- How will the hotel engage and train its employees to use new technology and digital tools effectively?
- What kind of partnerships and collaborations with technology vendors and other stakeholders will be necessary to successfully implement a digital transformation strategy?
VISON - WHY - Creating a unique value proposition
As you might see that all the pillars build on each other. So we bring with us the principle here to work with people - employees, customers, and the community.
- Identify your target customer: Determine whom your product or service is meant for and what their needs, wants and pain points are.
- Identify the unique value proposition: what sets your offer apart from others. This could include expertise, exceptional quality, unique features or benefits, exceptional customer service, etc.
- Align your unique strengths with customer needs: Match your strengths to your target customer's needs and pain points to determine what sets you apart from the competition.
- Craft your unique value proposition (UVP): State clearly and concisely what your product or service offers that no one else does and how it addresses your target customer's needs better than the competition.
- Test and refine your UVP: Get feedback from potential customers, refine and improve your UVP as needed, and continue to test and refine it over time to ensure it remains relevant and effective
At this point, your hotel has started to transform the underlying perceptions into a new unique experience for everyone involved.
What comes next is a set of pillars that will take you down the road where your hotel starts to experience voluntary collaboration and new loyalty from some magical experience.
Digital Transformation Partnerships for Hotels
Hotels today must invest in people and technology in a context that adds value to everyone involved.
Don’t continue to neglect or take the people's transformation for granted. Technology is a digital tool that will help your hotel when implemented in collaboration with your employees.
Partner with your employees and they will help with retaining and hiring people.
I also invite you to work with me as your hotel partner to help implement a new innovative digital transformation framework that opens the digital gateways to more direct bookings without competing with the OTA.
Through value innovation, I help hotels with cost-effective alternatives that are focused on eliminating and reducing factors the hotel industry competes on. I also help lift employee and customer value by raising and creating elements that hotels never offered before
Learn more about digital transformation partnerships for hotels...
Shoot me an email at: [email protected]
Are Morch is a digital transformation coach helping hotels open their digital front door, reimagine their processes and culture, and transform experiences in a fast-paced world!
