Digital Transformation: Creating a Thriving Future for Hotels with the Help from a Linchpin
Every hotel wants to create a digital transformation of life that makes an exhilarating impact on everyone involved.
Customer experience is the buzzword that seems to trigger hoteliers in today’s world of digital transformations.
But there is a digital transformation gap in the hotel industry between the employee experience and the customer experience.
In this article, I will look at some insight that will help hotels close this gap.
Are you ready to dive into this information?
Digital Transformation: Creating a Thriving Future for Hotels with the Help from a Linchpin
What is a Linchpin?
As Seth Godin describes it, people who are linchpins are creative, good at connecting with others, and able to see solutions like no one else. They truly are indispensable. These are the people who are extremely difficult to replace, so risky to lose, and so valuable that they might as well be irreplaceable.
The Digital Transformation Matrix
Every hotel has either one or more linchpins in their team.
Digital transformation is the process of creating an environment where people and technology work in harmony for the common good creating an exhilarating impact on everyone involved.
The digital transformation matrix is a mindset process that creates a shift from change to transformation in several stages.
To achieve this hotels have to work with people.
Now why should work WITH people?
As already indicated linchpins already exist at your hotel. In the past hotels might get away with relying on one or a set group of employees to get things done.
Through digital disruptions every employee today has access to a digital device. And they are more informed than ever.
Employees have become more influenced and influential in their progress and environment.
The key to this distinction today is that everyone is now capable of becoming a linchpin. Now here lays the golden opportunity for your hotels.
Your hotel should take the initiative to help employees to become linchpins. You will be rewarded for your efforts.
Any hotel that can help build up an employee that can create a bond of trust no matter the concern, accurately see the truth, understand the situation, and understand the outcome of their decision will thrive.
This is why each stage in the digital transformation is all about leveraging the value of working with people. And new insight and value creations will make any hotel thrive.
There is an undeniable link between employee experience and customer experience. Invest in the employee experience and the customer experience will thrive.
The key to the digital transformation matrix is to focus on the journey of the employee experience, not just one single perk. This is a flexible and transparent process done in collaboration.
With a team of linchpins, your hotel will make an impact where it will make impact helping you make smarter digital decisions in the day-to-day operations.
Compared with other brands, experiential brands have more than four times the average profit and more than two times the average revenue.
It starts with transforming the employee experience, and then it will help your hotel transform the customer experience.
Digital Transformation Framework Partnership for Hotels
Hotels today must invest in people and technology in a context that adds value to everyone involved.
Don’t continue to neglect or take the people's transformation for granted. Technology is a digital tool that will help your hotel when implemented in collaboration with your employees.
Partner with your employees and they will help with retaining and hiring people.
I also invite you to work with me as your hotel partner to help implement a new innovative digital transformation framework that opens the digital gateways to more direct bookings without competing with the OTA.
Through value innovation, I help hotels with cost-effective alternatives that are focused on eliminating and reducing factors the hotel industry competes on. I also help lift employee and customer value by raising and creating elements that hotels never offered before.
Learn more about digital transformation partnerships for hotels...
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Are Morch is a digital transformation coach helping hotels open their digital front door, reimagine their processes and culture and transform experiences in a fast-paced world!
