Stephanie Smith of Cogwheel Marketing and Connor Vanderholm of Topline Revenue joined Trevor Grant of Revenue Hub in December 2021 to discuss leveraging Marriott systems and all the fun acronyms that go along with each system.

Specifically, they look at it from a commercial strategy approach thus through the lens of a hotel revenue manager and a hotel digital marketer. Listen in to understand some tricks to utilize each Marriott system.

Marriott Revenue Management and Marketing Systems Highlights

  • 00:00 Video Start
  • 01:18 Guest Welcome and Topic Introduction
  • 03:34 Marriott MRDW – Focused on DAT, SEG10, ECM and MBV5 reports
  • 08:39 Marriott MBOP – Marriott Bonvoy Offer Platform, which previously was in Brandworks
  • 13:58 Marriott MarRFP and EPIC – What digital marketers use it for, versus what sales teams use it for
  • 19:10 Marriott PLUS (Koddi) – Where to run ads for MetaSearch, Sponsored Listing, SEM and OTA ads
  • 27:40 ICD – Has to do with inventory control dates
  • 29:56 Wrap Up
  • 30:39 Other video links

Want the Full Transcript?

Jump over to Revenue Hub’s site for a full transcript.

About Cogwheel Marketing

Cogwheel®️ Analytics is a hotel digital marketing reporting and business intelligence tool for hotel management companies and ownership groups of both branded and independent hotels. It aggregates data from multiple sources to allow companies to identify trends and opportunities, in both portfolio and individual hotel level views. It provides an online scorecard with benchmarks against other hotels to identify gaps in your total online presence, similar to a STAR report. With one-click reports, owners and operators can understand the efforts made towards gaining more exposure across the customer journey. Unlike most tools in the hospitality industry, Cogwheel Analytics primarily focuses on booked revenue, not consumed, to map the various data points up to the point of conversion. Sample data points include channel mix, website performance, social media and paid efforts including OTA Ads, MetaSearch and Google SEM.

Stephanie Smith
Founder and Digital Matriarch
+1 540 239 1052

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