Revenue Management + Marketing = The Perfect Match. ❤️

Cogwheel Marketing’s Stephanie Smith and Topline Revenue‘s Connor Vanderholm sit down with Revenue Hub‘s Trevor Grant to discuss how marketing and revenue management beautifully collaborate, providing excellent expertise.

Highlights and Time Stamps

  • Target Segments and understanding competition per segment (02:45)
  • Packages (08:08)
  • OTA Strategy (14:30)
  • Package Parity (17:45)
  • Understanding demand that exists in the market (24:24)
  • Revenue and Marketing Swapping Roles (31:46)

*Originally recorded in March 2022 and posted with Revenue Hub.

About Cogwheel Marketing

Cogwheel®️ Analytics is a hotel digital marketing reporting and business intelligence tool for hotel management companies and ownership groups of both branded and independent hotels. It aggregates data from multiple sources to allow companies to identify trends and opportunities, in both portfolio and individual hotel level views. It provides an online scorecard with benchmarks against other hotels to identify gaps in your total online presence, similar to a STAR report. With one-click reports, owners and operators can understand the efforts made towards gaining more exposure across the customer journey. Unlike most tools in the hospitality industry, Cogwheel Analytics primarily focuses on booked revenue, not consumed, to map the various data points up to the point of conversion. Sample data points include channel mix, website performance, social media and paid efforts including OTA Ads, MetaSearch and Google SEM.

Stephanie Smith
Founder and Digital Matriarch
+1 540 239 1052

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