Insights to Move You Forward
HSMAI Europe's new Playbook outlines 20 strategic choices facing hospitality in 2026, covering AI, operational costs, talent, and technology complexity, available free to paid members.
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Why Most Commercial Strategies Fail to Align Sales, Marketing, and Revenue
Author presents a three-layer Commercial Convergence Model to fix strategic misalignment between sales, marketing, and revenue departments using shared metrics and decision frameworks.
By Muhammad Tanveer, Author - The Sales Leadership Brief (Linkedin Newsletter), The Sales Leadership Brief
CASE STUDY: Resort Leadership Breakdown & Revenue Decline
BRN Solutions restructured leadership, outsourced revenue management, and redesigned the sales and wedding strategy at an independent resort, delivering a $1.4M performance swing within five months.
By Rick Blackburn, Founder of brn solutions, Cayuga Hospitality Consultants
Jason Zvatora of OUTRIGGER Resorts & Hotels on Cultural Authenticity, Commercial Strategy, and Building the World's Most Iconic Beachfront Brand
Jason Zvatora discusses OUTRIGGER's focus on place-specific cultural experiences, balancing family and romance guests, and prioritizing total revenue over room revenue alone.
The Total Revenue Ecosystem: Why "How Do We Sell More Rooms?" is the Wrong Question in 2026
The article argues hotels should focus on maximizing total guest value across all services, not just room revenue, potentially generating 50% more revenue from existing guests.
By Julia Krebs, Senior Lecturer and Hospitality Consultant, Les Roches-Marbella
Meet the HSMAI Europe Board of Directors
The board includes executives from major hotel groups like Hilton, Accor, Radisson, and Wyndham, plus technology and service providers across EMEA.
Duetto Appoints Michael Schäffner as Chief Sales Officer to Scale Global Growth and Redefine Commercial Performance
Schäffner moves from SVP to CSO to lead global expansion of Duetto's Revenue Profit Operating System across hotel brands and casino resorts.
HSMAI 2026 Commercial Strategy Conference Coming to San Antonio, Texas
The two-day event at Henry B. Gonzalez Convention Center features keynotes, 28 breakout sessions, and pre/post workshops for hospitality commercial professionals.
HSMAI Foundation Opens Applications for 2026 Mike Dimond Student Career Success Scholarship
Three students will receive $2,000 scholarships plus conference registration and industry mentorship through applications due April 30, 2026.
A Unified Leadership Structure to Power Brand Strength and Commercial Performance at Fairmont Mumbai & Roswyn, a Morgans Originals Hotel
Four senior executives appointed to lead unified commercial strategy across both properties, with focus on pre-opening preparations for Roswyn debut.