ETC re-elected Miguel Sanz as President and named Arnar Már Ólafsson as Vice President at its General Meeting in Montenegro, while welcoming Booking.com, Feratel, GetYourGuide, and Skyscanner as associate members.
Over 300 AHLA members lobbied Congress on key industry priorities: passing the American Franchise Act, modernizing H-2B visas, and restoring Brand USA funding.
The September 2026 EU directive will require destinations to back all sustainability claims with verifiable evidence, ending narrative-led messaging.
Academic and industry sources agree that 2026's mega-events will drive both immediate hotel demand surges and long-term destination development.
U.S. Travel Association brought 400 advocates to Capitol Hill pushing for TSA/ATC pay protection, ESTA changes, and $160M in Brand USA funding.
Centara Hotels Resorts promotes Thailand as a stable travel destination amid global uncertainty, highlighting safety standards and cultural experiences.
WTTC research shows Hong Kong visitor arrivals down 22.9% from 2018 peak, with recommendations to diversify beyond mainland Chinese visitors who comprise 76% of arrivals.
Tambourine's Nevis rebrand drove mobile engagement up 84%, hotel leads up 75%, and restaurant leads up 2,281%.
Reto Gurtner explains how Laax became a global lifestyle destination by building authentic freestyle culture instead of generic resort marketing.
HVS analysis reveals Formentera captures Spain-leading hotel rates through scarcity-driven positioning, with RevPAR reaching €218 despite minimal supply growth.
The article argues destinations must use AI-driven demand prediction and personalized marketing to compete for more selective travelers during economic uncertainty.
The partnership delivered a 20% increase in bookings via travel agents year over year using targeted campaigns and comprehensive travel data.
Fifteen destinations across four continents are competing to host WTTC's 2027 Global Summit following Rome's success, with Malta confirmed for 2026.
Data Appeal and Mabrian analysis shows Germans increasingly favor European destinations combining cultural heritage with natural beauty, with Italy capturing nearly 20% of German stays across six regions.