Despite AI's proven revenue impact in sales, senior commercial leaders resist adoption because AI threatens the structured judgment that built their authority.
Juanita Andrade replaces retiring VP Tim Doxzon to lead sales strategy and client engagement for the hospitality technology company.
A sales director's frustration reveals why being indispensable in your current role can actually prevent career advancement in hospitality.
The author argues hotel GMs lack proper sales oversight, focusing on superficial metrics rather than lead conversion tracking and systematic follow-up processes.
Martin brings 15+ years of hospitality technology experience to scale Trybe's spa and wellness platform across North America.
The author introduces a four-layer leadership framework covering strategy, systems, signal interpretation, and storytelling to build resilient revenue organizations.
The article outlines a systematic approach to building predictable revenue through four pillars: signal intelligence, pipeline physics, conversion velocity, and cross-functional alignment.