Data & Business Intelligence
This THEMATICS section, produced in partnership with Revinate, is dedicated to unveiling how data is revolutionizing hotel operations. In a world where hoteliers are evolving from masters of hospitality to masters of data, we provide in-depth articles, explainers, expert interviews, and case studies to illuminate this transformation. Discover how data-driven decision-making is enhancing efficiency, optimizing resources, and sparking a new wave of change in the industry. Join us as we explore the intersection of hospitality and technology, showcasing how data is empowering hotels to elevate their services and thrive in an increasingly competitive landscape.
This Thematics is sponsored by Revinate, Inc.
The difference decision intelligence makes
In this week’s episode of the Hotel Moment podcast, Bryson Koehler, Revinate CEO, guest hosts to interview Jeff Jonas, Founder, CEO, and Chief Scientist of Senzing. Jeff paints two pictures — one in which hoteliers practice responsible data management and another in which hoteliers fail to make intelligent decisions because of disorganized and inaccurate data. Identity resolution is one of the most important tools Jeff believes every tech stack should have to manage their data, understand guest profiles with accuracy, and execute data-powered marketing initiatives.
CDPs Allow Hotels to Personalize Marketing to Target Individual Reasons to Visit
It’s always illuminating to speak one-on-one with brilliant hotel marketers like Jason Pirock, Head of Marketing for Springboard Hospitality, as I did during our recent Insider Conversation, “Mastering Conversions: Crafting an Omnichannel Booking Journey.”
Financial Analyses Beyond RevPAR with a CDP as the Engine
From the latest World Panel as part of the Thematic campaign with Revinate where I posed the question about what will be the most valuable metric for quantifying a hotel’s growth beyond RevPAR, there were some very interesting answers that deserve some unpacking.
4 tips for building a modern loyalty program
Does your loyalty program need a little zhuzhing up? In case you missed the memo, points-based loyalty programs just aren’t as exciting as they once were. Travelers are expecting more from hotel brands, with 79% of Gen Z and Millennial travelers saying they care more about the experience than the cost of the trip.
Mastering Conversions: Crafting an Omnichannel Booking Journey
In this conversation with Jason Pirock, Head of Marketing at Springboard Hospitality, a premier third-party hotel management company, we discuss how properties and hotel brands can use a customer data platform (CDP) to increase conversions within the guest booking journey.
Offer Relevancy Represents the Best CDP Application Right Now
We hear the word ‘personalization’ being thrown around a lot in hospitality these days. And rightfully so, as there’s a ton that hotels can and should be doing to enhance the guest experience. What I caution from the start, though, is that this is an arms race; if every hospitality brand is gunning for improved market share or ADR growth by ramping up their personalization, then you can’t rest on your laurels.
Are points pointless? The evolution of loyalty programs for the modern traveler
Let’s play a game of “Would you rather?” Would you rather live the rest of your life on a tropical island or in a big city? Would you rather have an unlimited gift card to your favorite restaurant or clothing store? Would you rather explore deep space or the bottom of the ocean?
Hotels with Ancillary Revenue Streams Need a CDP Purpose-Built for Hospitality
What’s the keystone system that a hotel should build its tech ecosystem around? Up until now, the answer to this question was always the property management system (PMS). Without properly administered rooms inventory, you have nothing. That’s your core, and the rest can be plugged in or swapped out (albeit painstakingly) as integrations to the PMS would allow.
How Data Platforms Enable Business Metrics Beyond RevPAR
As an industry benchmark for property and portfolio topline performance, RevPAR isn’t going away. Instead, it will be one of handful of KPIs of varying significance based on the types of guests a hotel or brand serves and the overall commercial strategy. Amongst these newer metrics are RevPOR (revenue per occupied room), RevPAG (revenue per guest), TRevPAR (total revenue) and RevPASM (revenue per available square meter or square foot).
The building blocks of a first-party data strategy for hotel revenue
Imagine a beautifully crafted mosaic, where each tile—unique in shape, color, and texture—comes together to form a breathtaking masterpiece.
How a hospitality CDP empowers smarter, faster decisions
Which guests should you target? How will you attract them? What package should you offer them to get them to book?
How to activate different data sources for hotel revenue
Communication is the key to a strong relationship. This holds true for you and your guests, too.
How CDPs encourage direct bookings to boost a hotel’s NOI
How much are you paying in OTA commissions? We took a quick poll of the audience at NAVIGATE Miami, Revinate’s annual conference and the answers ranged from 10% to over 25%.
How to employ automation and personalization with a CDP across the guest journey
Hospitality marketing is a world in itself. You’re constantly running a mile a minute. The rush of creativity, the quick execution pace, and the flood of satisfaction when bookings flow in is enticing. But in the midst of all that energy and excitement, chances are you rarely have a moment to pause and reflect on the journey.
Data silos are messy. Here’s your way out.
I was in Miami in April for our annual NAVIGATE conference, listening to hoteliers share firsthand their struggles with managing data silos. During Revinate CEO Bryson Koehler’s keynote, he flashed this image on the screen to a knowing chuckle from the audience. The familiar sight of a server room in disarray: flickering fluorescent lights, tangled cords, towering boxes covered in dust — only missing a bucket to catch leaks dripping from the ceiling.
